DataNuum

Celebrating your customers' is known to be an unmissable to better and connect with your customers. Global and local statistics show that birthday messages can increase engagement rate by more than 150%, and revenues by more than 300% ! Yet less than 20% of brands implement it properly. Here are some of the best practices recommendation to follow:

1. Start with collecting the right , their not age group - Of course, this should happen after you build some kind of trust with the customer - so not from your first interaction.

2. Surprise them with a highly message on their birthday or a week earlier or maybe at the beginning of their birthday month, depending on what suits your brand!

3. Be - What is a birthday without a hashtag ? Maybe a birthday voucher or free product. Don't forget to create the sense of by setting a time frame for the validity of the gift.

4. Follow up - if do not act on the gift, remind them, and if they do, them and use this opportunity to ask for feedback and maybe refer new customers if feedback was positive.

While are rushing to mitigate their losses during these times, it is crucial not to lose sight of the picture and continue to on the business's .

Our CEO, Mustafa Sadek, is starting a series of posts on . The knowledge and are aimed to help businesses with their own internal . The first article is officially on our !



This article is an to the notion and importance of Digital as the first step towards how businesses can make digital transformation work for them.



Click here for an read - more coming soon!

Notes On Digital Transformation: An Introduction Throughout the many meetings and conversations we have had with different organizations about their digital transformation efforts, the conversations were mostly dominated by what technology or sys…