Ajmal Talks

Every business goes through cycles.
The quieter phases are not setbacks — they’re preparation.

Well… This wasn’t part of the plan 🏃‍♂️

Every business goes through cycles.
The quieter phases are not setbacks, they’re preparation🏃‍♂️

People think event planners are creatives.
But the real skill in events is problem solving.

My computer science background trained me to break down problems and find solutions.
And honestly… running events feels a lot like debugging code.
Something breaks. You fix it.
And the client never sees the chaos.

Dubai is the city where my journey truly began — where I moved with a dream and slowly started building something of my own.

Grateful to call this resilient city home, a place where hard work can turn dreams into reality.

Some days in business… nothing happens

No new client.
No big win.
No exciting update.

And those days can feel frustrating.

But the truth is, most businesses aren’t built on the exciting days.
They’re built on the quiet ones.

The days where you follow up again, improve something small, and simply show up.

Consistency rarely feels dramatic.
But it compounds.

One thing runs the event industry.
And it’s not creativity.It’s trust.

Vendors, planners, and clients all work on relationships built over time.

Because in this industry, reputation travels faster than marketing.

I recently watched some of my old videos.
And it made me realise something.

Growth is easier to see when you document the journey.
You start noticing the small changes:how you think, how you carry yourself, how you show up.

Sometimes evolution is subtle.

But when you look back… it becomes obvious.

People see the final video.
They don’t see the 25 bloopers before it.

Content creation looks smooth online…
but behind the scenes it’s mostly retries and laughter.

The only way to get better on camera?

Keep recording.

One headline can change an entire events calendar.

That’s the reality of running a service business.

But entrepreneurship isn’t about certainty —
it’s about staying steady when things feel uncertain.

Keep building.

he entrepreneurs who last aren’t the ones who find it easy.

They’re the ones who decide —
even on the hard days —
that the journey is still worth it.

And they keep showing up.

Entrepreneurship doesn’t stay at the office.

Your family feels your energy.

I’ve learned that leadership starts at home —
not in boardrooms.

Stay steady for the people who matter most.