Ecom Chris
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I do ads Head of Media Buying at Cyrus Digital | Top 0.1% eCom Marketing Consultant & Affiliate Marketer | Generated +50€ Mio. with Ads 🚀
16/06/2026
Google Ads is not getting less automated.
It’s getting more automated with slightly better controls.
AI Max, AI Brief, AI Overviews, Data Strength…
Different names. Same direction.
Feed the machine better data.
Give it better guardrails.
Stop pretending manual control is coming back.
Most people test one product. One market. One store.
Then they wonder why nothing works.
Volume is the game. You need to test across products, markets, and stores at the same time.
The more you test, the faster you find what wins.
That’s how you build something real.
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