Everett Swim
The world's most sustainable and ethical swimwear for men, talking lots about "non-toxic" masculinit
26/07/2021
The fires started two years ago. How long will they burn the inevitable next time?
As the world lurches from crisis to crisis, ‘resilience’ has become a buzzword.
But too often, the need for resilience is applied only to human communities.
The environment also needs resilience, but as an increasing number of human-caused threats chip away at that resilience, it’s likely the next big shock will wipe out areas of the environment for good.
That’s why it’s not enough to address climate change; it’s also important to fix plastic pollution and air particulate pollution, deforestation and habitat destruction, clearing for houses and also greenwashed resource extraction. All of these chip away at the ability of the ecosystem to absorb shocks.
Our swimwear is not going to save the planet, we get it. But by showing that it is possible to take a details-driven no-compromises approach to sustainability, and raise funds for real restorative and regenerative projects, we can make a big difference.
📸 of the Blue Mountains, used under licence.
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