Practice + Pixels
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Thinking twice about putting your whole team on your website? It can feel like a hassle. But your people are your strongest trust signal. If you’re only spotlighting the top tier, you could be hiding your firm’s biggest asset.
Clients connect with real people. Don’t miss the chance to build trust by showcasing the team behind your success. 🌟
How often should you be sending emails to your clients? 📩
Weekly? Monthly? Somewhere in between?
The truth is, there’s no perfect number. It depends on your audience and how much useful content you actually have to share.
But here’s what matters most…
Consistency.
If you only send emails when things are quiet or when you have something to promote, people notice. And it can start to feel like you only show up when you want something.
That’s not a great foundation for trust.
A simple, regular rhythm keeps you front of mind without being intrusive. For most firms, monthly is a solid place to start.
From there, focus on making each email worth opening.
🎥 Watch the video for a simple way to approach EDMs without overthinking it.
30/06/2026
Brands win before buyers are “in market”.
Usually, there’s a trigger event: a business challenge appears, a legal issue surfaces, or someone starts thinking seriously about their financial future.
And in that moment, who comes to mind first?
That question matters more than ever for professional service firms.
Research from Bain & Google found that 86% of B2B buyers begin with a shortlist of brands already in mind. And 92% of the time, they choose from that original list.
Which means buyers are not starting from scratch when a need arises.
They are already forming opinions through:
📱 content
🎥 videos
🌐 websites
⭐ reviews
💭 overall brand presence
This is why long-term visibility matters.
Most people are not actively looking for your services today. But every useful insight, article, video, or touchpoint helps build familiarity before the buying moment arrives.
People are more likely to trust, shortlist, and choose brands they already recognise and trust.
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Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
