Cuttlefish Communication
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Experts in communication - training, strategy & planning. Are you a team leader or a business owner? Does your team need to improve their communications?
What happens when one of the world's leading communication experts takes a hard look at AI, trust, ethics and the future of our profession?
In this episode of Less Chatter, More Matter, we sit down with Adrian Cropley AM to explore one of the biggest questions facing communicators right now: how do we stay relevant in a world where AI can create content in seconds?
And you’ll be interested to hear what he has to say.
Either way, this conversation is packed with insights, practical advice and plenty of thought-provoking moments (with a tonne of cool comms history).
Listen now and don't forget to come back next week for Part 2: https://www.heymelcomms.training/174 🎧
[Video imagery description: Mel and Adrian in front of their microphones talking to the camera.]
09/06/2026
What's the biggest risk for a career in comms?
The communications profession has survived huge shifts before, and it's survived by evolving.
AI is simply the next chapter of evolution.
The communicators who thrive won't necessarily be the most technical people in the room. They'll be the people who continue learning, developing their judgement, building trust and helping organisations navigate change.
So, how do we do that? Read about it here: 👉 https://heymelcomms.training/blog/risk-career
[Image description: A green, mostly transparent background of a bunch of people talking to each other. On top of this is a black heading that says: "The biggest risk for a career in communications", and the Cuttlefish logo in black in the top right.]
Ever met someone who sells houses Monday to Friday… and body slams people on the weekend? 🤼
This week on the pod, I chat with Mitch — real estate professional, pro wrestler, and one of the most interesting people you'll ever hear from. He's toured Japan, worked as a removalist to fund his dream, and built a career doing something most people told him was a weird idea.
He told us everything — the training, the politics, the weirdest fan encounters, and why he nearly kept it secret for years.
New episode out now - listen here: https://www.buzzsprout.com/2612623/episodes/19303720
Or find Wait, You Do What? on your podcast app of choice.
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