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Food for thpught:

When the Facebook Algorithm is learning and compounding its memory with your ads, consider the fact that it will perform better in the long run when it knows the conversion.

Meaning the ad converting to an instant sale through the funnel VS the funnel leading to a phone call.

When you think about it, it makes so much sense.

The algorithm has no clue what happens on the phone call, what you sell and for what price.

When it does know this data via a complete funnel, it will always get better at hunting for the right person more quickly.

This does not mean that you shouldn’t run an ad to a funnel with a phone call, it simply means to take this awareness into your consideration when a analysing your ad data.