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Fusion Digital is a performance-driven digital marketing agency helping ambitious 7-figure brands scale to eight and beyond.
12/05/2023
🔍 New Era for Search: Google's AI Search Experience
BIG news from Google who just unveiled the new Search experience.
It's not just a simple chat feature. This AI digs deeper, pulling in products, Google Business Profile/Maps, YouTube, images, reviews and more.
🤔 Is SEO dead in the wake of this change? The game is changing, not ending. While search listings still exist under the AI answer box, we can expect a shift in search volumes and user behaviour. Opportunities to drive traffic from search, however, will still be plentiful.
📝 Content remains king. Google's AI will need a constant influx of fresh content to draw from. If people stop creating, AI quality will decline. Google also pledge to continue sending traffic to content. Of course volumes will reduce though, let's be real.
🎯 But now, there's likely a new frontier: ensuring your content is featured in the AI's responses. How to achieve this? Time will tell but start with a strong brand and excellent content (website and YouTube) throughout the customer journey.
💡 We're at the dawn of a new era in search. Let's embrace the change and adapt our strategies.
Check out our run down with thoughts and predictions in the recent blog post.
👉 Follow the page to stay up to date as things evolve.
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Navigating the New Frontier: Unpacking Google's Newly Unveiled AI Search Innovation Here's the scoop on Google's newly unveiled, biggest update and changes to their Search engine in the last 10 years (and what to do about it)
🚀 Use ChatGPT to create a content plan like Alex Hormozi 🚀
Or Gary Vee (whoever you want).
Here's the prompt:
I'm giving you some content strategies of , read it carefully and generate a content plan for my for the next 12 weeks as the would.
Person: Alex Hormozi [or whoever]
New product: [insert your product here]
Content strategy: [Insert here]
For the content strategy input, just ask chatGPT for this: can you give me an overview of the content strategy that entrepreneur Alex Hormozi uses? Then add its answer next to content strategy in replacement of [Insert here] above.
You now have a nice ideation for a baseline 12 week content strategy.
Here's a preview of what it provided for weeks 1-8:
Week 1-4:
✅ High-quality blog post series: Create a blog post series that provides tips and tricks for using the AI writing tool to write high-quality content. These blog posts should provide actionable advice on how to use the tool to improve your writing, and how to incorporate it into your writing process.
✅ YouTube videos: Repurpose the blog post series into a series of YouTube videos, where you demonstrate how to use the tool and provide additional insights and tips.
✅ Webinar: Host a free webinar that provides an overview of the AI writing tool, and how it can help businesses and individuals write better content. Promote the webinar on social media and through email marketing.
Week 5-8:
✅ Social media engagement: Engage with your followers on social media by responding to comments and messages, and by sharing relevant content related to writing and content creation.
✅ Instagram live Q&A: Host an Instagram live Q&A session where you answer questions about the AI writing tool and provide advice on content creation.
✅ E-book: Create a free e-book that provides tips and tricks on how to use the AI writing tool to create high-quality content. Promote the e-book on social media and through email marketing.
👉 Save this to try it and don't forget to follow the page to learn more about winning inbound marketing through the Fusion of SEO, Content & Digital PR.
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14/04/2023
🤫 Secret website to access the latest technology BEFORE it's released
We're in a technology revolution this year.
If you have the most powerful technology in very capable hands, you can get a HUGE competitive advantage right now.
🚨 Check out: https://betalist.com/ 🚨
This site aggregates all the latest startups looking for people to beta-test their new technology.
Think business, AI, productivity, social media and more.
..and down the rabbit hole you go!!
Enjoy!
👉 P.S Don't forget to follow the page for more content like this.
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12/04/2023
Don't listen to bu****it hacks when it comes to Google Maps rankings.
We've seen a few so called hacks recently with ranking in Google Maps.
Things like adding keywords to the Maps iframe when you add it to your site.
This won't work, at least long term and could even HARM your SEO (keyword stuffing).
Here's what actually works: 👇
✅ Reviews
Sentiment and velocity.
Have a review strategy to persuade your customers at the point they are happiest, to leave a review.
The more positive [legit] reviews you get and the higher the frequency of these, the higher you will rank.
Pro Tip: Respond to the reviews. You get better rankings and it gives a great impression to prospective customers.
Psst: This also helps you convert WAY better!!
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✅ Relevance and proximity
How relevant Google thinks your business listing is to the searcher and how close the searcher is to your location (yes, your rankings will change based on proximity of search).
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✅ Google Business Profile
Make sure it's fully complete (see relevance above) and active.
Share regular posts, offers and updates, ensure accuracy of information, opening times etc.
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✅ Engagement
Are people engaging with your business listing?
Do people search for your brand/business name regularly and is your brand search volume growing?
If so, expect a rankings boost.
Some local collaborations and digital PR can help here, as can ensuring citation details match across other directory listings.
Don't listen to 'guru' hacks. Keep the focus on what works. It might take longer but you'll dominate the listings!
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