Sadiqe at Work

𝙏𝙝𝙚𝙮 𝙩𝙝𝙞𝙣𝙠 𝙗𝙚𝙞𝙣𝙜 "𝙣𝙞𝙘𝙚" 𝙞𝙨 𝙖 𝙬𝙚𝙖𝙠𝙣𝙚𝙨𝙨. 𝙄 𝙘𝙖𝙡𝙡 𝙞𝙩 𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮.

Growing up in Bangladesh, I was constantly warned: "Don’t be naive. People will cheat you if you’re too forgiving or give too much."

I listened, but I disagreed. To me, the problem isn't "being nice" it’s a lack of a clear action plan. Here is how I stay "nice" without getting played:

1. Negotiate with Patience - When things get difficult, I don't get aggressive. I lay down the possibilities and aim for the 50/50 rule. If they want 40/60, they have to prove we are long-term allies. If there's no partnership, there's no deal.

2. Forgiveness with a Filter - If a vendor delivers a bad batch of bricks, I don't just "let it go." I run engineering tests. I give them one last chance to fix it. If they fail again, I don't lose, I just gain experience in better supply management.

3. "Giving More" is Marketing - If I over-deliver to a client, I don’t see it as a loss. I see it as brand trust. I’d rather cut from my marketing budget to give a client something extra. A loyal client is worth more than any billboard.

The "Crazy" Moment: Recently, our team found ways to reduce costs. Instead of pocketing the profit, I proposed a high-end pesticide treatment for the entire building structure to protect the future wood interiors.

My partners looked at me like I was crazy. "That’s an unnecessary cost," they said.

My response? I’m doing it for the brand. I’m doing it because I want a client who knows they have a trustworthy partner.

Let them think I’m crazy. I’m out here proving that in the long run, the "nice guy" actually wins.

One Strong start lead to stronger finishes. Tackling a 6-day week with focus, discipline and balance.

𝙔𝙤𝙪𝙧 𝙛𝙞𝙧𝙨𝙩 𝙘𝙡𝙞𝙚𝙣𝙩 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜

Building The Indie Room was full of firsts for me.
The first real risk.
The first time choosing entrepreneurship.
The first time starting a business I had no blueprint for.

I had never even worked from a co-working space myself.
I was certain I might fail.
I said no to spending 5 lakh taka on marketing.
And I ignored a lot of advice from people who didn’t really understand the business either.

But it was also the first time my team and I served a client.

LifeSpring trusted us on day one and hosted an internal team training lunch at The Indie Room.
That single decision gave us our first proof of concept.

I’ll always be grateful for that trust.
Alhamdulillah.