Price Marketing Solutions

FACEBOOK VIDEO MARKETING TIP OF THE DAY!

Make an Impact in the First Few Seconds

Considering how many posts people see in their Facebook news feeds, it’s impossible to read and interact with all of them. For that reason, they make a quick decision about whether a post is worth paying attention to.

Video ads are no different. To be effective, video ads have to accomplish two things: grab the user’s attention in 2-3 seconds and have a short duration, probably no more than 20 seconds total.

Unfortunately, many video ads don’t successfully do this, which results in low engagement and poor outcomes. You can see this yourself by analyzing audience retention for any of your organic videos. The curve will likely look similar to the one below. As you can see, the drop rate was highest in the first few seconds, and the average percentage of people who completed the video was 33%.

Most of the time, audience retention drops after a few seconds.
Here are some of the common causes for low audience retention:

• A long intro
• Using logos or credits at the beginning
• Trying to tell too much in the video
• Having a person talking to the camera without context

To create an effective video ad, you need to make an impact in the first few seconds. Show viewers something that will make them curious so they want to watch what happens next.

Of course, you need to deliver your message quickly. If you can’t explain the concept in a few seconds, end the video with a cliffhanger and prompt users to watch more at your website.