Routine. Natural Beauty.
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Natural beauty. Made wild in the west. 🌾⚡️
Find us worldwide & at our hometown shop & refill bar. Everyday routines that do good and are life-changing. Giddyup!
Très bon. No onion smell.
Happy International Women’s Day! ❤️✨
Today we’re celebrating the strength, creativity, resilience, and magic of women everywhere. Routine is proudly female-owned and predominantly female-operated, and that’s something we carry with us in everything we do. From the way we run our business to the products we make, women are at the heart of it all.
We believe women deserve products that are safe, clean, and made with care, things you can use every day without worrying about what they might be doing to your body or your hormones. No weird stuff, no compromises just ingredients you can feel good about.
But today is about more than products. It’s about cheering on the women building things, creating things, leading things, raising tiny humans, supporting their communities, and showing up every day with courage and heart.
To the women who inspire us, support us, challenge us, and make the world brighter we’re so grateful for you.
Women are incredible. Always have been, always will be. We love you all. ❤️
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Our Story
Former smelly sisters who needed an antidote to our own unfortunate natural musk. Searching for an EFFECTIVE deodorant, especially one that was CLEAN AND STYLISH was an unsavoury lifelong challenge.
Being stinky but smart, naturally, we created some. It's because we feel lymph nodes, the planet and its inhabitants (YOU) are important business, that we decided to share our creation with ALL people. We believe armpits are lovely and deserve the best, just like every other inch of our bodies.
ONLY CLEAN IN YOUR ROUTINE.
- All of our deodorants contain only natural ingredients, protecting your body from harmful chemicals found in other deodorants.
- We have made a commitment to the environment with every aspect of our products.
- Our products are packaged in glass jars, meaning less plastic (plus they're beautiful and can be reused!)
- safe, all natural ingredients in our deodorant means a safer earth for our children
- routine cream is made locally in Calgary.
- great for breastfeeding mothers (what you put under your arms may end up in your mammary glands!)
- we love animals, they don't have b.o. so why would we need to test on them?
