KBD Productions

Day 7 of the countdown to the new KBD.

Today is about alignment.

Specifically, being in the right room.

A lot of businesses show up everywhere they can. Every event. Every opportunity. Every “it couldn’t hurt.” And then they wonder why the effort feels heavy and the results feel thin.

Here’s the familiar story.

You’re at an event that looks right on paper. Good turnout. Busy room. Plenty of conversations. It should be a win, right?

But something’s off. The questions aren’t quite right. The interest feels polite instead of intentional. You leave tired, with a stack of contacts that don’t go anywhere.

That’s usually a location problem, not a performance problem.

The fix starts with a simple rule: Be Where Your People Are, not where you think you should be.

Before you commit your time, money, or energy, run these seven alignment checks:

1. Are the people here actively looking for what I offer, or just browsing?
2. Do they already understand the problem I solve, or would I need to educate from scratch?
3. Is this an environment where conversations can actually happen?
4. Do past events like this lead to real follow-up, not just connections?
5. Does my offer make sense in this context without heavy explanation?
6. Would my best clients feel comfortable and at home here?
And
7. Are these the people I am looking for?

If you can’t confidently answer most of these, it’s probably not the right room. And that’s okay, you just need to find the right room.

Day 7 isn’t about doing more.
It’s about choosing better.

Tomorrow, we move to 6.
The countdown continues.