Craftlea Studio

Let's talk about finding that sweet spot where work and life harmonize, shall we? As a small business owner, brand designer, and cheerleader for conscious business, I'm all about following your path with intention.

Over the past couple of years, I've embarked on a journey to play the long game in my business,  striving to build a lasting and fulfilling career that is not separate from my life, integrated into the very fabric of my life. Maybe that sounds intense, but  I refuse to relive the chaos and imbalance of the past (let’s just say the burnout was real) – I'm creating  work-life harmony that keeps me energized, inspired, and ready to show up each day with creativity and gratitude, fostering stability for long-term success. ☕✨

Similar to design, where every element plays a crucial role in crafting a visually appealing masterpiece, the same holds true for our lives and businesses. Each decision, every choice, contributes to the beautiful tapestry of our unique journey.

Some ways I’ve created more harmony >
* Honoring my creative peaks and valleys. I can’t always be “ON”
* Creating workflows + processes that don’t stress me out
* Practicing healthy boundaries in business, like saying no to projects, so I can be 110% on the projects I take on.
* Letting go of the notion that I’m behind or not succeeding (was a sticky belief for me for a long time!).

So, here's to aligning with our values, embracing the sparks that make us unique, and weaving them into the fabric of our brand and life. 🎨✨

Now, get real with me - what's your secret sauce for creating harmony in work and business?

A sneak peak brand mark from a recent project 👀

Any guesses on what my client’s business is?

The cool thing about brand marks like this is they can be more abstract (or not literally indicate what the business does).

For this direction, the brand mark starts to tell the story of the brand through visual style.

We might not know a lot about the business, but we might say it’s polished, elevated, clean, perhaps luxurious, feminine or strong.

We could also take some information from the butterfly… perhaps this business values transformation or good fortune, which are things commonly associated with the butterfly.

Brand marks like this, and other brand elements outside your logo (colours, typography, use of grids, imagery, etc.) are super valuable in telling a larger story about your brand.

For example, here were not saying what the services are, but we’re designing a feeling and an experience for viewers to interact with.

If you’re ready to tell a bigger story through branding, please reach out!

Brand Identity > Logo Design

I’m a big advocate of designing brand identities over single logo designs.

Why?

You’re going to get more attention and ROI if you invest time and energy into creating a BRAND.

Internally this looks like messaging and positioning and much more.

Externally this looks like colours and layouts and photography direction and graphics and logos.

Having a strategic brand identity will spark connection and help people remember your brand (much more than a single logo will).

Also massive shout out to for being a wonderful biz partner, collaborator and friend. Check her out if you’re in need of a brand strategist that gets it!