Emma Gohery Designs

I’ve known Tania for years, and getting to bring her brand to life like this was truly a full-circle moment. 👏🏻

Not only do I admire her as a person, but I’ve also experienced her work firsthand as a client, which gave me such a unique lens going into this project. I know how value-packed her offers are. I know the depth of support she brings, the clarity she creates, and the way she meets her clients as true partners in their growth. So translating that into a brand that actually reflects her magic? That part felt easy.

Like many entrepreneurs, Tania had DIY’d her brand for a long time. It worked, until it didn’t. She was ready for something that matched the level she was operating at.

And while it would’ve been easy to stay in what felt safe and familiar, this is where the ✨magic✨ happened. With a few gentle nudges, she chose to go bold. A colour palette that pushes her out of her comfort zone, but captures her energy perfectly: no-BS, honest, impactful, and efficient. The kind of presence you feel.

From there, we built out a strategic website designed to guide her ideal clients through a clear, intentional journey — one that communicates her value at every step, builds trust, and ultimately makes saying yes to working with her feel like a no-brainer.

We also carried that brand across key touchpoints: business cards, thank you notes, and more, so every interaction feels cohesive, elevated, and unmistakably her. 🤩

This project is such a reminder that when your brand truly reflects the depth of your work, everything clicks into place.

I am so proud of this one, and have loved watching truly embrace her revived brand. 🥹

I am so overdue in sharing this project — Elisa’s brand strategy and design!

If you have had the pleasure of speaking with, or listening to .selfassuredwoman, then you know how incredible she is, and the work that she does. 👏🏻

Elisa’s mission is simple — empower more women to find their voice, and use it to advocate for themselves. She believes in the power of speaking up, with purpose and confidence.

From 1:1 mentoring, corporate workshops and trainings, to keynote speaking and working with women’s advocacy groups, Elisa works so hard to ensure that more women know that what they have to say matters, and helps them to speak up. 📣

Knowing that the purpose of her brand is to embolden others, Elisa didn’t shy away from a bright, eye-cash going colour palette and a logo suite that lets her be remembered.

Working in this project was so much fun, knowing Elisa trusted my creative vision. I frequently use it as an example to others about how worthwhile it is to against the drain of your industry, and stand out in a crowd.

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Elisa, thank you for choosing me to bring your vision to life. Watching you grow your business, and seeing it reach more and more women with your message has been such a pleasure. 🫶🏻

Keeping speaking up, keeping teaching. 🤩

It’s 5pm on December 19th. I’m still sitting at my desk, with things I have yet to cross off staring at me from my to-do list.

One by one, my feed is filling up with people signing off for the year. I’m not quite there yet.

A few more hours of work snuck in between now and Christmas Eve, then it’ll be my turn too.

But as I am sitting here, I can’t help but think about what a year this has been, and one I am almost sad to see the back of.

I went back to MacEwan in January to finish my degree. I was skeptical to go back, but it ended up being the best thing for me. Those 4 months flew by so quickly.

I graduated in June. Got the all-important piece of paper. After 6 arduous years of working towards my degree, graduating felt more like a beginning than the end.

And then there was my business.

This was my first year, in 5 years, where I got to work full-time, which is what I have been working towards this whole time.

I finally had my website updated, with gorgeous new photos, and copy that finally felt like me.

I hired a VA when the projects were booming, and I needed the support on. I also got my blog up and running.

And when my brain felt busy, I met with my business coach to talk things through and create game plans for what was next.

This was the first year in business where things finally started to click for me. Where all of the hard work of the previous 4 years began to show, and when my confidence felt like it could shine.

I often see posts about overnight success stories, and what we fail to celebrate are the slow and steady winners. The people who keep showing up for their business when the posts don’t go viral, or the finances aren’t off the charts.

But it’s that steady growth that stands the test of time, and one day, without even realizing it, you’ll still be sitting at your desk, on the Friday night before everyone breaks for the holidays, and all you’ll feel is gratitude that this is your life now, and that you’ve made it work.

You won’t mind that you’re not closing your laptop yet, because you know there’ll be a time, in the not-so-distant future, where this was just a chapter in your story.

Merry Christmas, everyone. ❤️