Propellant

Every Customer Complaint Provides A New Opportunity To Wow Or Disappoint.

“For many organizations, customer touch points are relatively rare, making each interaction valuable. These engagements present two stark realities: an opportunity to wow or disappoint.
Given this perspective, even a complaint is not a bad thing — the customer has proactively taken the time to engage and (usually) expressed a willingness to have their concerns or issues addressed. In short, they’re asking to be wowed.”

https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/04/every-customer-complaint-provides-a-new-opportunity-to-wow-or-disappoint/

Council Post: Every Customer Complaint Provides A New Opportunity To Wow Or Disappoint In these uncertain times when operations have been fundamentally disrupted across industries, customer interactions matter more than ever.