KN Creative Marketing

A custom 5-page Wix website designed for Dr. Rayna Petikas, a board-certified psychologist, executive coach, and leadership advisor.

The goal of this project was to position Dr. Petikas as a trusted authority at the intersection of psychology, leadership, and performance while creating a clear distinction between her executive coaching and counseling services.

The website features a sophisticated, gender-neutral design inspired by soft California coastal tones, muted greens, warm browns, ivory, and greige accents. Custom layouts, strategic animations, and layered imagery were used throughout the site to create a unique and engaging user experience that reflects both professionalism and approachability.

Deliverables included:
✨ Custom Wix website design
✨ Homepage, About, Executive Coaching, Counseling, and Contact pages
✨ SEO optimization including title tags, meta descriptions, focus keywords, alt text, and URL structure
✨ Custom intake forms for Executive Coaching and Counseling inquiries
✨ Mobile optimization
✨ Website training videos and launch support

The final website positions Dr. Petikas as a premium service provider for executives, leaders, individuals, and couples seeking evidence-based support, leadership development, and performance optimization.

Mom Boss, Digital Marketing, Website Design, Hamilton Small Business, Wix Partner, HamOnt, Wix Websites Canada

Not every website project starts with a blank canvas.

When Michele from reached out, she already had a vision. Using AI, she had created a concept that captured the look and feel she wanted for her botanical skincare and herbal wellness brand. What she needed was a way to bring that vision to life and transform it into a fully functional website that would work for her business and customers.

Together, we took those early concepts and turned them into a custom Wix website complete with eCommerce functionality, SEO foundations, mobile optimization, and a user experience designed to showcase the story behind her farm-grown products.

The result is a website that feels as thoughtful and intentional as the products themselves. Visitors can learn about the plants, the process, and the passion behind Happy Hollows while easily shopping handcrafted botanical skincare and herbal wellness products made in Rigaud, Quebec.

This project is a great reminder that AI can be an incredible starting point, but it still takes strategy, design expertise, and technical know-how to turn an idea into a website that truly works.

Congratulations to Michele on the launch of Happy Hollows! 🌿

Mom Boss, Digital Marketing, Website Design, Hamilton Small Business, Wix Partner, HamOnt, Wix Websites Canada

Do you need branding before a website? Or should you build the website first? 🤔

This is one of the most common questions small business owners ask, especially when working with limited time and budgets.

The truth is, branding and website design work together, but they are not the same thing. A beautiful website without clear branding can still feel confusing or inconsistent, while strong branding can make even a simple website feel polished and professional.

In this new blog post, I’m breaking down:
✨ What branding actually includes
✨ How branding impacts website performance
✨ Signs it may be time for a logo refresh
✨ Common branding mistakes that hurt trust
✨ Why many Wix websites struggle without strong branding
✨ Affordable branding options for small businesses

If your website feels disconnected, outdated, or “not quite right,” this post is for you.

Link in bio to read the full blog!

Mom Boss, Digital Marketing, Website Design, Hamilton Small Business, Wix Partner, HamOnt.