Truenorthcore

🎄 CHRISTMAS AT TRUE NORTHCORE 🎄
Christmas isn’t about perfection.
It’s about showing up.
This year tested a lot of us long shifts, missed moments, tight timelines, and lessons learned the hard way. We didn’t hit every mark we wanted to, but we learned, we adjusted, and we’re still here.
To everyone who supported TrueNorthCore whether you bought gear, shared a post, wore it on site, or just believed in what we’re building thank you. That support means more than you know.
To the families holding it down at home while we grind, you’re the backbone.
To the workers pulling shifts through the cold this brand is for you.
To anyone carrying more than they show you’re not alone.
We’re not done. We’re just getting started.
Merry Christmas from our family to yours.
Rest up. Hug your people.
We’ll be back to work soon.
Find Your North. Build Your Core.
🖤🎄

Merry Christmas to all of my blue collar brothers out there. From my family to yours.

TrueNorthCore.
The love, the support, the messages, the shared photos, it all means more than you know.

This brand was built for the ones who wake up before the sun, kiss their families goodbye and head into the bush or the mine to grind out another day.
The blue collar boys who carry the weight, especially through the holidays.

If you’re out there sacrificing time at home to provide… I see you.
I respect you.
And I’m standing with you.

TrueNorthCore isn’t just clothing, it’s the brotherhood we built together.

THE REAPER 🔥

Most people spend their whole lives trying to stay safe.
Trying to stay clean.
Trying to stay comfortable.

Not us.

We’re the ones who walk straight into the cold, the dark, the pressure and the danger because that’s where the real ones are made.

We don’t run from the Reaper.
We damn near welcome him.

Because if you work in the trades, you already know the truth
Every shift has risk.
Every job has a price.
And every one of us has seen what this life can take.

But we show up anyway.

Not because we have to
but because we’re built for it.
Built different.
Built tougher.
Built with that fire in our chest most people will never understand.

The Reaper doesn’t scare us
he reminds us what we’re built to survive. 🤘

Pre-orders open now.
We’re gearing up for the drop, get in early.
Wear it with pride.
You’ve earned this.

Morning everyone.

Just wanted to check in and give a quick update. I know I’ve been a bit quiet on here, but that’s only because life’s been full tilt lately. Long shifts, staying late, trying to keep everything moving forward at work while still carving out time to work on new designs and the next steps for TrueNorthCore.

Nothing flashy or dramatic, just doing what we all do. Show up, put in the work, and keep building piece by piece. I’m not a salesman, I’m not sitting in an office planning this stuff from a distance. I’m out here the same as everyone else, in the thick of it, figuring it out between shifts and late nights.

Things are starting to come together though. I’m lining up new ideas, tightening up the brand, and getting ready to share more. I’ll be more active on here again and keep you guys in the loop as everything moves forward.

Appreciate everyone who’s been patient and still supporting the brand. It means a lot, and we’re just getting started.

More updates, more designs, and more stories from the field coming soon.

There’s a certain toughness that connects the cage and the drill, long days, hard hits, and the drive to keep pushing when most would quit.

Proud to introduce Jay Daigneault, a brother in the drilling game and a fighter who carries that same work ethic into every round. Both diamond drillers, both cut from the same cloth. Built on discipline, respect, and pride in what we do.

TrueNorthCore is proud to stand in his corner, in the ring and in the field.
This isn’t just sponsorship. It’s brotherhood. It’s earned.

🔥 WORK HARD. HIT HARDER. 🔥
The Official TrueNorthCore x MMA Crossover.
Strength from the field. Power in the cage.

Let’s show the man some love he’s repping TrueNorthCore the right way. 🥊

Shipping Update for Our Canadian Crew

As most of you have probably heard, the Canadian Union of Postal Workers (CUPW) is on strike. Because of this, Canada Post isn’t moving parcels right now.

We’re running everything we can through alternative carriers, but here’s the deal:

Orders going to P.O. boxes or remote ZIP codes can’t be fulfilled until the strike ends (only Canada Post delivers there).

Other shipments might still see delays since the backup carriers are overloaded.

I’ve only got a limited amount of product on hand, and I’m working on a strategy to keep the gear flowing so everyone who’s been supporting can still rep TrueNorthCore.

If you already placed an order that’s affected, it’ll be held until things open back up.
If you’re placing a new order, expect possible delays but know I’ll do everything I can to get your gear to you.

I’ll keep you updated as this unfolds. I appreciate every single one of you standing behind TrueNorthCore, we’ll get through this and keep building together.

Stay solid

THE SITE IS LIVE.

No more waiting. No more excuses. TrueNorthCore is officially open for business, and we’re running full throttle.

This isn’t soft, pretty streetwear. This is gear built to get wrecked. Built for the night shift. Built for mud, sweat, diesel, and blood. If you work hard enough to bleed through your gloves, this brand was made for you.

And for the first run, I’m putting money back in YOUR pocket
10% OFF your first order with code: BlueCollar10

The boys have been asking. The DMs have been blowing up. This is it. First in, first served. Stock’s going fast, and I promise you, you’ll feel different when you throw this gear on.

Click the link. Load the cart. Wear it to work tomorrow.

Sun coming up, rig still turning.
Big shoutout to Austin for rocking TrueNorthCore out in the field where it belongs.

This one’s for everyone out there putting in the hours. Early mornings, late nights, frozen fingers, mud on your boots. We see you. Keep showing up, keep doing what you do.

#ʙᴜɪʟᴛɴᴏᴛʙᴏᴜɢʜᴛ

Stories From the Field
This was my buddy’s first hitch on the drill. We were way up in Uranium City, grinding through a 6 week hitch.

Twelve hour shifts were just the beginnin, we’d wrap up a day on the controls and still have to drive an hour to the drill and an hour back. Day after day, night after night. The fatigue set in, the ground fought us hard, and it tested every ounce of patience we had.

But he showed up. First hitch, six straight weeks, never folded. That’s the kind of work ethic that earns respect fast.

And I know every one of the boys out here can relate. The long days that blur together. The weather beating you down. Wildlife reminding you where you really are. Ground conditions that don’t care how tired you are. And on top of it all, the silence of being away from your family. No reception. No quick check-ins. Just you, the drill, and the reminder that this life is about building something bigger than today.

We do it for our future selves, and for the families waiting back home. That’s why this life hits different. Because every bruise, every cut, every stiff back, every missed birthday or late night call that never went through, it all stacks up into something that can’t be taken from us: pride.

So here’s to the boys that sacrifice their bodies and minds to keep this industry alive. The ones who grind it out shift after shift. You’re not alone in this. We’re all in it together.

What’s the hitch that tested you the hardest and what kept you pushing through?

Time to call out the elephant in the room… THE WEBSITE.

I know the old site’s been rough. Sh*tty, slow, and straight up not up to the standard I hold myself to. If you had a bad experience on there, I apologize that’s not how I want to represent TrueNorthCore.

But here’s the deal: I brought in a professional website developer. No more half-assing, no shortcuts, no patch jobs. Just like on the job site, you measure twice, cut once, and build it right the first time.

The old site is still up and running for now, but the new one? It’s gonna blow this one out of the water. Clean, tough, and built solid from the ground up. 🔥

We’re dropping it next week. Stay locked in, you’re gonna want to be one of the first through the gates when this thing goes live.

Appreciate all the blue collar boys out there grinding through long days and night shifts. This brand’s for you. built tough, built true. 💪

🛠️ TRUE NORTHCORE UPDATE 🛠️

Another time off at home wrapped up and it was nothing short of a win. From the trenches to the spreadsheets, we made it count. While most are just talking, we’re building. Brick by brick. Stitch by stitch.

🔥 Restock is OFFICIALLY in motion:
🔹 Mediums
🔹 Larges
🔹 3XL
🔹 More hats coming soon

PRE-ORDERS are open NOW.
They’re flying and once they’re gone, they’re gone. You’ve been asking, now’s the time to move.

📍 La Ronge locals:
Still got gear sitting pretty at La Ronge General Store swing by, grab your size, and support the ones who support the North. Big love to The General for holding it down for the community!

And this right here? A blue-collar brand means nothing without a strong crew behind it.
So meet the newest additions to the TNC powerhouse:

Dennis Cherubino – keeping the books sharp and the finances tight.
Tim Howie – streamlining backend ops like a true system dog. Shopify, Printful, inventory — handled.

These two are solid. They’re the kind of guys who show up, get dirty, and leave no job half-done. Just like the rest of us.

This brand was born from hard work, cold mornings, busted knuckles, and jobsite jokes. It’s not about fashion. It’s about identity.
It’s about standing proud in who you are, whether you’re running a rig, framing a house, or grinding out 12-hour shifts with no thanks but a hard earned paycheck.

TrueNorthCore is for you.

And if you're reading this?
That means you’re part of it now.
Let’s keep building something real — something the suits could never understand.

One hoodie, one hat, one story at a time.

👊 Stay solid. Stay True.








#ʙᴜɪʟᴛɴᴏᴛʙᴏᴜɢʜᴛ

This one’s personal.

What started as an idea in the mud, in the mess, in the grind… is now hanging on the racks at La Ronge General Store

No funding. No handouts. Just belief, hustle, and people who saw what I was building and stood behind it.

Seeing my brand — True Northcore — sold in my hometown?
That’s different. That’s pride. That’s proof.

To every person who's repped the gear, shared a post, or told someone about what we’re building, I see you. You’re part of this.

This isn’t just clothing. This is for the ones who clock in, show up, and build their life from the dirt up.
It’s for the blue collars, the drillers, the grinders, the lifers.

We’re just getting warmed up.

Now stocked locally at La Ronge General Store.
Same pricing as online. No wait times. Come get it.

#ʙᴜɪʟᴛɴᴏᴛʙᴏᴜɢʜᴛ