Thirty6

Something exciting is coming… new work breaking this Wednesday.

First live work for / in - all as part of a media partnership with . Planning by December19 (.december19 & co).

Good to have our / work featured in ‘s ‘work of the week’.

Appreciate the kind words from Zhenya Tsenzharyk:

“Advertising in the luxury category, especially around alcohol, often struggles. It wants to convey luxury and it wants to not look like every other ad doing the same thing. Take champagne. I immediately picture champagne towers, celebrations, dates, and parties in the style of ‘The Great Gatsby’. It all feels done, no? Orange Panther Collective spurned sentimentality, decadence, and cliché in favour of restraint for champagne brand Pol Roger in the latest iteration of the ‘Proudly Understated’ campaign, with the last instalment arriving last month.

Instead, the ad – on an expanse of beautifully textured, starched white tablecloth – features a piece of trash: the foil discarded from a bottle of champagne. And the copy is a deliberate provocation, best read (I imagine) with a raised eyebrow, ‘Or would you prefer something more obvious?’ Delicious.”

https://lbbonline.com/news/Work-of-the-Week-150825