Lightspeed Commerce

Golf is having a moment among young people.

18-34 year olds are playing more, drawn to new formats and seeking great experiences on and off the course.

They are an engaged audience and a valuable long-term customer base.

The question is: are you giving them a reason to return?

⛳ 50% are interested in formats like night golf and short courses
🤝 41% say the social experience is why they’re playing more
⏱️Operations impact course choice: 73% cite service, 65% cite pace

The takeaway? The round is no longer the only product. The complete experiences drives retention.

Full insights via the link.
https://www.lightspeedhq.com/blog/12-things-millennial-golfers-want/