Spectre Creative Media & PR

A campaign isn't just one poster—it's an entire system. 🎨⁠
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Over the past few months, we've been developing the creative direction, event branding, signage, social media assets, and marketing materials for Downtown Yonge’s biggest annual summer campaign: Summer Destination 2026.⁠
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With dozens of events, multiple venues, and audiences ranging from office workers and residents to tourists and families, the goal was to create a visual identity that feels cohesive, playful, and unmistakably Downtown Yonge.⁠
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Here's a look at some of the event creative rolling out across the city this summer.⁠
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Which design is your favourite?⁠
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🔴✨ Toronto was painted maroon.

To celebrate the unveiling of .toronto’s 2026 Primary Kit, Sankofa Square lit up in the club’s iconic colour, with digital screens showcasing the new jersey as part of a city-wide moment across Toronto.

We were happy to support behind the scenes, coordinating with the Sankofa Square team and AFC Toronto on content capture, with this moment captured by our own Jessica Sanchez Martinez () 📸

From football heritage to modern identity, it’s always exciting to see how sport, culture, and city come together in moments like this.