Before You Share

Viral posts are not always truthful.

Emotion-driven misinformation spreads rapidly online because emotional reactions increase engagement, shares, and algorithmic visibility. Fear-based gossip, shocking headlines, and urgent repost requests are commonly used to manipulate users into sharing unverified information.

Before sharing emotional content online:
✔️ Verify trusted sources
✔️ Think critically before reacting
✔️ Avoid emotional reposting
✔️ Share responsibly

🛡️ Pause. Verify. Think Before You Share.

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⚠️ Emotional misinformation spreads quickly because emotional reactions increase engagement and sharing behaviour online.

Before reposting or reacting to viral content:
✔️ Pause before sharing
✔️ Verify trusted sources
✔️ Think critically about emotional triggers
✔️ Consider the impact of misinformation
✔️ Share responsibly

This campaign promotes digital literacy and responsible communication to help create safer and more informed online communities.

🛡️ Be part of the solution, not the spread.

⚠️ Emotional misinformation spreads rapidly because emotional reactions increase engagement and online sharing behaviour.

Before sharing any viral or emotional content online:
✔️ Pause before reacting
✔️ Verify trusted sources
✔️ Think critically about emotional triggers
✔️ Share responsibly

This awareness campaign encourages digital literacy and responsible communication to reduce the spread of misinformation across social media platforms.

🛡️ Be part of the solution, not the spread.

⚠️ Emotional misinformation spreads rapidly across social media platforms because emotional reactions increase engagement and sharing behavior.

Content based on fear, anger, urgency, and gossip often receives more attention online, even when the information is misleading or unsupported by evidence. This campaign encourages users to critically evaluate emotional content before reacting or reposting it.

🛡️ Pause. Verify. Think before you share.

⚠️ BEFORE YOU SHARE — BE AWARE ⚠️

Social media algorithms often promote emotional and sensational content because it generates more engagement. As a result, misinformation can spread rapidly through fear, anger, gossip, and viral reactions.

Together, we can create safer and more informed online communities.

🛡️ Pause. Verify. Think before you share.

Step into the vibrant heart of Kensington Market and discover stories that celebrate culture, community, and connection.

We invite YOU to join the journey—share your own unique cultural story with us and be part of this living mosaic of voices!

Swipe through to explore, get inspired, and start your story walk today. Let’s celebrate diversity together! 💬❤️

Step into the vibrant heart of Kensington Market and discover stories that celebrate culture, community, and connection.

We invite YOU to join the journey share your own unique cultural story with us and be part of this living mosaic of voices!

Swipe through to explore, get inspired, and start your story walk today. Let’s celebrate diversity together! 💬❤️

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