The Cake Box Academy

Don't waste your time and money playing where your audience doesn't play.

I can't tell you exactly how much time and money I wasted in my first few years of business playing in the wrong spaces trying to talk to the wrong people, but I can tell you it was too much. Way too much!

I made the mistake of trying to talk to everyone about every kind of cake on every platform. It didn't get me very far, but when I started to talk directly to high-end couples in the spaces they frequented, I got results - FAST!

This is where knowing your audience and research comes in. Knowing your audience and where they spend their time will get you in front of them without wasting time and money trying to talk to everyone.

If you want help figuring out who your audience are and how you can reach them, you can download my FREE guide to selling high ticket cakes here: bit.ly/3qZK6ak

Or, head over to my private Facebook group and catch my LIVE replay on how to find your ideal clients: bit.ly/3e7W4Li

Popping my branding cherry was the best thing I ever did for my cake business. It took me from selling average priced cakes to whoever wanted one, to high priced cakes to my ideal client. ... and got me sooooo many more opportunities.

Capturing an audience with an impressive looking cake is relatively easy - they speak for themselves in many ways.

But ... meh cake photos and inconsistent branding will only take you so far in your cake business journey. Esp. when it comes to marketing online.

Are you ready to pop your branding cherry and take your business to the next level?

Give me a thumbs up in the comments if you are.

You've got mad baking skills ... but is your branding burning your business?

When I first started my cake company in 2010, I let my cakes do the talking. I posted photos and that was about it.

To a certain extent, it sort of worked. I made a few sales based on photos that I had posted. ... but, it wasn't until I started to pay attention to what the big cakers in the industry were doing that I realised I needed to up my game if I was ever going to play in their space.

What I discovered was the business of branding! It was an incredible learning curve (one I now realise so many talented cakers struggle with), but it was so worth it!

My cakes took me so far, my branding took me the rest of the way!

I went LIVE on Friday talking about branding your baking business, if you want to catch the replay, you can join here: bit.ly/3e7W4Li