Twentytwenty Design

The less disposable income people have, the less they donate. People are spending more of their income on rent, relying on food banks, and their health is suffering as a result.

The Giving Report by CanadaHelps (https://loom.ly/eaBTpeI) highlights insights and giving trends that are challenging Canada’s charitable sector as it struggles with fewer Canadians making donations.

In a talk we gave recently with DoGood Fundraising, we shared this insight: "Authenticity, in the way we connect with people, on issues that matter to us, and in the work that we do, is non-negotiable."

Authenticity is what sets us apart in helping and share the impact of their work online. 👉 Learn more: https://loom.ly/hoafDuE 👈

A gentle reminder: SHARE MORE PHOTOGRAPHS! 📸

People will feel more connected to your work, your team, and purpose when they SEE 👀 more of you.

[Here are a few snapshots from meetings and events over the past few months]

This might seem like a no brainer, but when you're constantly trying to drive home a message, it can be easy to forget to just show up. People connect most with FACES, so show 'em!

👉 For a supporter, what sets one charity apart from another can be as simple as the images they share that humanize their work. 👈

➡️ And IMO, while quality is nice, don't be afraid to post photographs that are a lower resolution or a little bit shaky—it adds authenticity 😏