Transformidy

📊 B2B customer experience (B2B CX) is a critical but often misunderstood discipline that demands a fundamentally different approach than B2C CX. While B2C focuses on emotional connections with individual consumers, B2B CX revolves around complex, multi-stakeholder relationships, longer sales cycles, and high financial stakes that can span years.

The customer experience in B2B is not just about one buyer—it’s about the entire company’s perception shaped by multiple touchpoints and interactions across departments.

Unlike B2C, where quick, frictionless purchases and emotional resonance often drive loyalty, B2B buyers prioritize trust, reliability, and measurable business outcomes.

For example, 63% of B2B purchases involve more than four decision-makers, making seamless, coordinated experiences essential. This complexity means B2B CX strategies must be deeply personalized, data-driven, and aligned with long-term business goals.

Moreover, measuring B2B CX requires more than just Net Promoter Score (NPS). Metrics like Customer Effort Score (CES), retention rates, and revenue impact provide a richer, more actionable understanding of client satisfaction and loyalty.

Leading companies like Salesforce and Adobe show that embedding CX into culture and leveraging technology to anticipate client needs can transform B2B relationships into lasting partnerships.

💡 To succeed in today’s B2B landscape, organizations must treat CX as a marathon of trust and value creation—one that runs alongside their clients every step of the way.

Find out more here in this new Transformidy Insight series.

B2B CX - What Is Its Super Power? B2B customer experience (B2B CX) has emerged as a strategic imperative for organizations seeking sustainable growth, competitive differentiation, and deeper

Formula 1 and The Walt Disney Company announced a groundbreaking global partnership launching in 2026 that will integrate Disney’s iconic Mickey Mouse & Friends into the high-speed world of Formula 1. This collaboration aims to blend the excitement of motorsport with Disney’s unparalleled storytelling and character appeal, creating unique experiences, content, and merchandise worldwide.

📊 With Formula 1’s rapidly growing younger fan base—over 4 million children aged 8 to 12 actively follow the sport across the EU and US, and more than half of its TikTok audience is under 25—this partnership is a strategic move to deepen engagement with younger and family audiences. By introducing Mickey & Friends into race weekends, digital content, and merchandise, both brands will leverage their shared values of creativity, innovation, and entertainment to expand their global reach.

⭐ From a customer experience perspective, fans can expect immersive, family-friendly activations at race venues, interactive digital storytelling, and exclusive co-branded merchandise that bridges the worlds of motorsport and beloved Disney characters. This fusion not only enhances accessibility for new audiences but also enriches fan engagement by offering fresh, memorable ways to connect with Formula 1.

Formula 1’s Chief Commercial Officer, Emily Prazer, emphasized the partnership’s potential to extend the sport beyond traditional boundaries, while Disney Consumer Products President, Tasia Filippatos, highlighted the opportunity to create products and experiences that resonate with fans worldwide.

As Formula 1 continues to evolve as a global entertainment brand, this collaboration with Disney marks a significant step in expanding its cultural footprint and delivering innovative, inclusive fan experiences.

Find out more in this Transformidy Insight 👇

Powerful Formula 1 And Disney Partnership: Exciting Growth And Revenue Boost The recently announced partnership between Formula 1 and Disney, set to launch in 2026, represents a strategic alliance aimed at expanding the global appeal