Finlay Consulting

Every founder has a decision they kept making long after it stopped working, not out of stubbornness, but because it still felt right.

Our latest piece explores why the instincts that build a company become quietly unreliable as it scales, and what Kahneman and Klein’s research on expert intuition reveals about when pattern recognition can no longer be trusted.

When Your Best Instinct Becomes Your Most Expensive Habit | Finlay Consulting Founder intuition builds companies, but Kahneman and Klein's research on expert judgment reveals why those same instincts quietly fail as the business outgrows the environment in which they were formed. Finlay Consulting builds the infrastructure that keeps founder decision-making reliable at scale.