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LandingCube helps Amazon sellers make more from their external traffic.
05/11/2023
We increased Opopop's sales on Amazon by +30% within the first month of our partnership. ๐ฅ
How did we do this? Partly by understanding where the traffic is coming from, significant DTC traffic means we need to ๐ฝ๐น๐ฎ๐ ๐ฑ๐ฒ๐ณ๐ฒ๐ป๐๐ฒ.
We played defense by covering the listing as much as possible with the branded catalog.
It might be hard to make out, but Opopop's competition barely got any real estate in on their hero ASIN๐ช.
Operational experience matters, and this is where SellerMetrics excels.
#๐ฎ๐บ๐ฎ๐๐ผ๐ป๐ณ๐ฏ๐ฎ #๐ฎ๐บ๐ฎ๐๐ผ๐ป๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด
#๐ฎ๐บ๐ฎ๐๐ผ๐ป๐ฎ๐ฑ๐ #๐ฎ๐บ๐ฎ๐๐ผ๐ป๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ #๐ฎ๐บ๐ฎ๐๐ผ๐ป๐๐ฒ๐น๐น๐ฒ๐ฟ
#๐ฎ๐บ๐ฎ๐๐ผ๐ป๐ฝ๐ฝ๐ฐ #๐ฎ๐บ๐ฎ๐๐ผ๐ป๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด
05/01/2023
This is why you need to dig down to the Ads level in your Amazon Campaigns.โ๏ธ
In situations where there is a large parent and child relationship, there is always a "hero variation" that performs much better than the rest. Hero variation should have much higher:
๐ธCTR (Click Through Rate)
๐ธCVR (Conversion Rate)
๐ธSales
The trick here is to make sure all ad spend is relocated to this hero variation. This in itself increases ROI in your ad spend
On the list of bad advice, raising your price on Amazon might rank close to the top.
Increasing price is what Amazon doesn't want you to do, so let that sink in.๐ฎ
It does feel tempting to increase the price to improve your margins temporarily, but increasing the price blindly can put you in a negative spiral from which you never recover. ๐
And I am not scaremongering, I've seen this play out countless times! ๐
Let me say this if your price is NOT anchored to the market (aka the prices from the search results) you will fail, eventually CTR โฌ๏ธ CVR โฌ๏ธ Ranking โฌ๏ธ Sales โฌ๏ธ
Guess you might be asking "So how can I increase my margins smart guy๐", glad you ask.
๐ธSee your Amazon listing as a portfolio, not on a child-level
๐ธFocus on increasing AOV (average order value)
๐ธOffer case pack variation ๐per product shipping cost โฌ๏ธ margin โฌ๏ธ
๐ธOffer color/type/style variation at a higher price
Following the above will increase your margins without sacrificing your rankings ๐
BUT if you do want to increase the price and do it in a smart data-informed way you can look into smart AI repricers such as and
As mentioned dayparting is a key part of the Amazon PPC manager's tool kit. โ๏ธ
Won't work for all accounts but for those that work, it works wonderfully๐
At our software allows you to implement this strategy with precision and with data, as in your Business Report data so you can enable your campaigns during your peak selling hours/days/periods
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