Design plus Morna

New video about Emotional Design. Have you ever wondered how meaningful products are created? Like how to design a product with qualities that connect perfectly with the end user.

In order to create something that is meaningful, we need to understand how Emotional Design works. I have an amazing tool for imbuing products with emotional qualities and in this video, I’d like to share it with you.

The examples I analyze are:

- Charles and Ray Eames Lounge Chair - how they wanted to make their chair feel like a well-used baseball mitt

- Naoto Fukasawa’s Juice Skin - which is a juice container that literally adopts the skin of a fruit and is a great example of emotional design. (Pls excuse the typo to his name in the video.)

- We also look at why I chose my table light from the thousands of table lights in the world.

Looking forward to giving a talk tonight at . If you are free, join us!

Looking forward to giving a talk tonight . If you are free, join us!

Story time: ⁠⠀
Way back, during I went to a talk on Danish Design . ⁠ This folding stool by Kaare Klint appeared in the PowerPoint. ⁠⠀
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The twisted parting line is quite an interesting detail. However, the resulting twisted legs (scroll right) peeked my interest because it reminded me of Poul Kjaerholm’s metal folding stool. ⁠⠀
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As it turns out Kaare Klint was also an educator who taught Arne Jacobsen and Poul Kjaerholm among others. ⁠⠀
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I’ve read on the Internet (?) that this stool was actually designed by one of Klint’s students.. but not sure if that is true.⁠⠀
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Either way, it’s neat to see the historical lineage ..... and how an idea in one design can translate from one material to another. ⁠⠀
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@ Toronto, Ontario

Photogram by Herbert Matter.⁠⠀
produced at Yale School of Art, 1981⁠⠀
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New video

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