Entro

an Op-Ed by Chief Creative Officer, Hunter Tura >> “We have entered what might be understood as the “new experiential age”. In this era, mobility is no longer understood as movement alone, but as a real-time, adaptive system—one that integrates data, artificial intelligence (AI), behavioral insight and spatial design to make complexity legible, humane and efficient. Transportation systems are becoming dynamic environments that sense, respond and evolve alongside the people who use them.”

The full article is on Mass Transit Magazine and republished on www.entro.com/insights

Design thrives when emerging voices are supported and given space to be seen.

This year, our involvement with centred on supporting the DesignTO Youth Program, helping connect young creatives with designers, artists, and cultural organizations through mentorship, hands on learning, and public exhibition. We also opened our Harbourfront Centre windows to host min/max, a public installation by Montreal based textile designer , bringing design into the everyday cityscape.

Supporting the next generation of designers and making space for public facing design are essential to building a resilient and inclusive design culture in Toronto.

Learn more about our involvement with DesignTO from our News page. Link in bio!

Photo Credit: DesignTO Youth: ‘Story Story’ exhibition reception at Collision Gallery. Part of the 2025 DesignTO Festival, Photo by Hristina Belevski.

Entro is at the Interior Design Show (IDS)! IDS marks one of the first major industry events for Toronto after the holidays, bringing the design community together for education, connection, and celebration.

This year our team offered two talks. Research Director Vedran Dzebic and Technology and Research Coordinator Adam Francey presented on how technologies and data are being applied to deepen designers’ understanding of how people respond to built environments. From brainwave monitoring to eye-tracking analysis to pedestrian flow and Space Syntax, they illustrated how data are being leveraged to assess and validate design decisions across sectors.

Russell Pollard, MBA 🏳️‍🌈, along with Nina Boccia of KPMB Architects and Valerie Gow of Gow Hastings Architects, presented on business development, offering insights and lessons learned to folks. The session was balanced to reflect different roles people may have as business developers, whether being seller-doers or leading a team. The emphasis of brand, relationships, and community were common threads between each speaker.

IDS is always a great way to start the year - looking forward to Day Two!