TOON

Olive oil myth: expensive olive oil is just marketing. Well- not quite!! Early harvest olives produce less oil, but higher quality oil. Pressing with hours preserves freshness. Lower acidity requires careful harvesting and handling and this starts way way before the olive oil reaches the bottle.
There’s a ton of misinformation out there so make sure you read your labels to check when the olive oil was harvested - I guarantee that 90% of grocery store olive oil is at least two years old. Typically olive oil is harvested once a year, depending on the region and climate —> in the Levant harvest usually is between Oct and Dec and we hand pick it so early in the season (Oct 3 2025) and press it at the mill within hours of picking. We also Lab test everything to ensure quality and technical composition.

In other words, better olive oil usually takes more work.

Before choosing which harvest/source would represent TOON’s first ever launch, we blind tested our olive oil from Tanbourit, Southern Lebanon against some of best EVOOs in the market with 15+ friends and family members. And it came up on top. And now it’s become a yearly tradition to get unbiased feedback on how it measures up against ultra premium olive oils. While we get our olive oil professionally lab tested every year, this is a fun (albeit daunting) way to test taste, aroma, flavour of different EVOOs from our team and community.

Not just a trend. For thousands of years, people across the Mediterranean have traditionally consumed olive oil raw as part of their everyday diet - linked to longevity and heart health. But what you don’t know is that good extra virgin olive oil starts with how you care for the trees - the soil, to the harvest, to the press.

Happy long weekend!! Here’s another incredible cocktail recipe to use with your pomegranate molasses. Recipe below 👇🏻🍹I know we are out of stock but for those asking we will be bringing our molasses back by August 2026 so stay toon’d!

POMicillin Cocktail Recipe:
A TOON twist on the classic Penicillin cocktail: swapping the traditional lemon juice for diluted pomegranate molasses for a richer, deeper flavour profile.

Recipe:
• 2 oz whiskey
• 3/4 oz honey ginger syrup
• 3/4 oz diluted pomegranate molasses
• 4 drops bitters (optional)

Shake with ice and pour.

Diluted pomegranate molasses:
Mix 1 tbsp TOON pomegranate molasses + 1 tbsp water (adjust depending on how tangy/sour you like it).

Honey ginger syrup:
• 1/2 cup honey
• 1/2 cup water
• Fresh sliced ginger

Simmer gently for 10–15 mins, strain, cool.

Fun fact:
The original Penicillin cocktail was created in New York in the early 2000s and got its name because the ginger, honey, lemon, and smoky whisky combo was thought to feel “almost medicinal” - like a comforting cure-all drink

It’s been so exciting seeing TOON get into more stores across GTA and Canada. A huge thanks to the amazing stores and people that took a chance on us early on. You can find us at the below amazing locations across Canada:
mrkt
tabule
scale
ca

Real Olive Oil, No BS.

Thank you for your feedback 🫶🏻🫒