Socials Brewing

"We walked on Instagram so you could dance on TikTok." - Iliza Shlesinger

I know I've mentioned this quote before (or I will) but it really did just HIT the social media marketer in me. I've seen this industry grow and evolve into what it is today; for the good, the bad, and the interesting.

Some things I've learned over the years...
✅ Content creation - focus on what you're REALLY good especially in the beginning
🚫 You DO. NOT. need to be on every single platform. Save your energy
✅ Hone in on your community what they want and their journey to deeper experiences with you

It is always SO important to understand where you're at in building your online presence. It is VERY easy to be like oh someone is going to make 20-30 posts/month to "get me out there" and I completely understand why it's tempting. It seems like the easy route, but going back to the quote above... we are no longer in the day and age of digital marketing where we can post a picture and be like . Those days are over and our community want and expect more from our content creators and influencers.

At the end of the day, there's a lot of romanticism within this industry, but online marketing is still marketing.

On the other hand because it IS marketing, everyone can do this. Whether or not they do it well is a completely different conversation.

At the end of the day, you still have to care about your audience and the community you want to build. You still have to think about the impact you want to make and WHY you want to make it. You still need to make the effort in these things, you can't just post to post anymore. It's not enough slap a stock photo with some words on it, it's not enough to have your favourite quote or song or whatever as your caption.

What is one of the biggest lessons you've learned about online marketing? Does it still ring true today?