Unbounce

You're not imagining it. Sales and marketing misalignment is getting harder to fix—and the cost is real.

Lost deals, inconsistent messaging, leads that go cold before anyone follows up.

For most SMB GTM teams, misalignment isn't a rare blowup between departments. It's a slow, steady drain on pipeline, morale, and momentum.

The culprit? Almost never the people. Almost always the systems holding them back:

• Disconnected tools without shared visibility
• Handoff processes that aren’t clearly defined (or enforced)
• Goals that look aligned on paper but quietly pull teams in opposite directions

We surveyed 500+ SMB GTM professionals to find out exactly where alignment breaks down—and what teams are doing to build it back up.

Get the report: https://bit.ly/4rCdy5e

Is your agency running lead gen for everyone except itself?

When client work fills the calendar, your own acquisition is the first thing that gets cut.

Unbounce's free agency landing page template pulls your services, portfolio, and process into one high-converting "work with us" page:

👉 Modular and mobile-ready
👉 Built from the sections agencies need most
👉 Easy to customize with alternate layouts, icons, and buttons

Your next client is looking for an agency right now. Grab the template today and take client acquisition off the back burner.

Get it free in Figma: https://unbounce.com/agency-landing-page-template/

Start your free trial of Unbounce and publish your page today: https://unbounce.com/pricing/

Driving traffic to your comparison page is one thing. Earning your buyer’s trust is another.

Think about your own process when you’re evaluating software or making a case for a new tool internally. You can tell which resources will help you make a decision—and which ones will just push you toward one.

Most B2B buyers feel the same way.

They’re more skeptical, better informed, and less patient with comparison pages that feel biased, especially when budgets are tight, and every purchase decision is scrutinized.

In our new blog post with Tas Bober, we cover:
• why most comparison pages fall short
• the different types of comparison pages and when to use them
• what makes comparison content more useful and credible
• examples of comparison content that will help you build better relationships with buyers

Read the blog to start building comparison pages buyers can trust: https://bit.ly/4tByr1O