MECZAM

Only 1 in 12 CEOs move from being an average performer to a top leader over 10 years. Knowing how low the odds of success are, the best CEOs apply boldness to each of the three dimensions of direction setting—vision, strategy, and resource allocation.

How To Never Give Up on Becoming an Entrepreneur

Job satisfaction has a lot of layers, and things look a bit differently now versus a few years ago. The labour market is no longer staying put if they aren't happy; they're leaving employers in search of a positive culture, meaningful work, and respectful relationships.

How does your job stack up against these questions? What other questions do you ask yourself when thinking about job satisfaction?

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Do you know the difference between a vision and a mission? Most people don’t or have it wrong, and the result is that they are used ineffectively. It doesn’t have to be like that.

I’m sure you have seen them: nice-sounding mission and vision statements on some company’s website. And, I bet you have wondered too: what do they actually mean, and what is the difference between them?

I certainly have. And in my search to come up with a good explanation of what they mean and how they are different, back years ago, I found this picture by Bob de Wit de Wit and Ron Meyer, in their book “Strategy: Process, Content, Context.”

As the figure illustrates, The key difference between a vision and a mission is that a vision is forward-looking, at where you want to go, while a mission is more oriented toward the present, to who you want to be on your journey.

A vision expresses what some call your organization’s “dot on the horizon.” It describes a desirable future state from which you can derive medium-term and short-term objectives and targets.

A mission, on the other hand, describes ongoing principles. It expresses who and what is important for your organization, on a day-to-day basis.

Is this the only, true or right view on vision and mission? Of course not, there is no such thing. But, it is a useful view and a distinction that can help many organizations improve what they currently have.

Now, have a look at your organization’s vision and mission. Is it truly a vision, or a mission? How would you improve it to make it more useful?

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