eWaterGate

𝐎𝐯𝐞𝐫 𝟗𝟎% 𝐨𝐟 𝐛𝐨𝐫𝐞𝐡𝐨𝐥𝐞 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐟𝐚𝐢𝐥 𝐭𝐨 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐠𝐞𝐭 𝐧𝐞𝐰 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐝𝐞𝐚𝐥𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐡𝐞𝐢𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐚𝐬 𝐚 𝐜𝐨𝐦𝐦𝐨𝐝𝐢𝐭𝐲

If you are not getting as much drilling deals as you want or as your capacity permits, you might want to check on how you position your services in the market.

Most borehole business owners fail to consistently get drilling deals not because their borehole service doesn’t have market value, but because they don’t know how to present the value of their service to the market.

When you position your borehole service as a 𝐜𝐨𝐦𝐦𝐨𝐝𝐢𝐭𝐲 the market sees price as an 𝐞𝐱𝐩𝐞𝐧𝐝𝐢𝐭𝐮𝐫𝐞 because they don’t really understand how your solution will help them cut cost. This makes your clients to start comparing your services & price with others in the market, trying to get the cheapest.

But when you position as a 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟𝐟𝐞𝐫, the market sees price as an 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 because the see how much they can save by installing your borehole system.

This builds strong interest from the market and increases the value the market is willing to pay for your services.

So, to innovate your business model & market offer, you need to identify a specific market segment, identify the key desires, and craft a laser focused messaging around their desire.

For more information on how to position your borehole drilling company as a high value offer,

follow this link https://shorturl.at/61nZM to download the free pdf document




Cameroon Forage and Construction
Ndam David
Abu Fabrice

𝐖𝐡𝐲 𝐨𝐯𝐞𝐫 𝟖𝟓% 𝐨𝐟 𝐰𝐚𝐭𝐞𝐫 𝐛𝐨𝐫𝐞𝐡𝐨𝐥𝐞 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐟𝐚𝐢𝐥 𝐭𝐨 𝐜𝐥𝐨𝐬𝐞 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐝𝐞𝐚𝐥𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬

If you own a borehole drilling business and have been struggling to get clients or drilling deals online despite spending on marketing each month then this is for you.

Deal flow is the blood of every Borehole drilling company. Without a consistent flow of deals, running your company will be very difficult.

One of the most predictable and consistent way to consistently get clients and grow your company is via paid advertising or direct response marketing.

Basically, anyone with a pulse and credit card can go to the traffic supermarket - AKA Google and Facebook - and buy as much traffic as their little heart desires.
You see, A.I. is taking over.

Facebook and Google have like a bazillion different data touch points on your prospects. They know exactly who your buyers are.
They can find them, and they will convert them.

So, add all that up… And it’s obvious that traffic is 𝐍𝐎𝐓 the issue standing in the way of consistently getting borehole drilling deals.
However, you can’t just go into the platforms and buy traffic.

𝐓𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐰𝐢𝐧 𝐭𝐡𝐞 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐠𝐚𝐦𝐞 𝐨𝐟 𝐛𝐮𝐲𝐢𝐧𝐠 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐟𝐨𝐫 𝐭𝐡𝐞𝐢𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐫𝐞 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐮𝐧𝐢𝐭 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥.

The whole business model must be profitable before you can repeatably and consistently buy traffic.

A business is simply a machine that duplicates a profitable unit case.

So, before you pull the trigger in the Facebook or Google ads manager, you need to first understand the unit-case economics of your business model.

Put in simple terms, you need to ensure that if you put $𝟏 into ads (traffic), you must get $𝟐, $𝟓 𝐨𝐫 $𝟏𝟎 back in returns.
Just like we do on the regular at 𝐞𝐖𝐚𝐭𝐞𝐫𝐆𝐚𝐭𝐞.

Only when the unit-case economics shows that your business is profitable, before you can invest more money in marketing.

When buying traffic, 3 things must be set right to increase the chances of getting a profitable unit case:

𝟏. 𝐓𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐦𝐮𝐬𝐭 𝐛𝐞 𝐯𝐞𝐫𝐲 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜.

The algorithms work well when you give them a specific audience to search for. If you try to target everyone, efficiency drops, which is why your market segment must be specific.

𝟐. 𝐓𝐡𝐞 𝐚𝐝𝐬 𝐜𝐨𝐩𝐲 (𝐦𝐞𝐬𝐬𝐚𝐠𝐞) 𝐦𝐮𝐬𝐭 𝐛𝐞 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥
Tell a good story and be of great value to the market. Long form value-packed ads copy can easily go viral on the platforms, result in higher quality traffic & high efficiency of marketing campaigns.

𝟑. 𝐒𝐞𝐥𝐥 𝐇𝐢𝐠𝐡-𝐓𝐢𝐜𝐤𝐞𝐭:

The offer should be designed such that it commands high price from the market. The higher the price point the better. This means you have to solve the problem that can charge high fees

If you want to run profitable marketing campaigns for your Borehole drilling company and need help with modelling and optimizing your unit case economics,
follow this link and book a call with me: https://shorturl.at/61nZM

𝐓𝐡𝐞 𝐛𝐨𝐫𝐞𝐡𝐨𝐥𝐞 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Technique used by the top 1% of borehole drilling businesses to double their profits and consistently get new drilling deals

I want to talk to you about the Business Model Formula, and how you can convert the strategy of your Borehole drilling company into financials i.e. key business numbers used for decision making.

When I talk of Strategy, I mean the target market you serve (Niche), the problem you solve for them (Offer), the Revenue Model (Price), the Service delivery or fulfilment strategy (Mechanism) and the Marketing and Sales Channels (Distribution).

Converting strategy to financials will inform you if we need to proceed with the business model strategy or pivot (change one or more elements in the business strategy).

The Business Model formula pulls in the key numbers from all parts of the business and visualize them on a single dashboard.
Simply put, the business model formula will help you compare business strategies to and select the one that results in the most profitable unit case. You can compare Niches, revenue models, distribution channels, etc.

As a borehole drilling business owner, you need to be sure that your business model strategy results in a profitable business before injecting money to scale.

If you need help defining your business model strategy and want to see how every strategy in your borehole drilling company influences financials,

Click this link to know more: https://www.scino360.com/en/project/ewatergate

eWaterGate is building the Operating System (OS) for Cameroon's water borehole installers, enabling them to sell and design drinking water borehole systems more efficiently using water demand and geomatic modeling.

eWaterGate cuts planning time by 50%, helping accelerate the adoption of sustainable drinking water supply systems in commercial and residential buildings.

Today, installers are overwhelmed by manual processes, spending hours on client acquisition, site surveys, and navigating system design and installation.

These inefficiencies contributes to high labour cost and slows down adoption of sustainable water supply.

Founded by Ndam David & Egbe Daniel, eWaterGate Empowers water borehole drilling companies by providing them with everything they need in one platform-from client acquisition to water system design, financing options and subsidy management.

The eWaterGate OS standardizes and automates key processes, freeing up installer capacity and allowing them to focus on what they do best: drilling and installing borehole water supply systems.

Congratulations on the launch

If your a borehole drilling contractor visit

https://www.scino360.com/en/project/ewatergate

To know more

Thanks