Minds To Mics

Mr. Paul Smith expressed his delight upon learning that his renowned SOSTAC® planning model is being taught at by . A testament to the model’s significance in strategic marketing and management education!

Part of interviewing Paul Smith in Marketing plus event✨

Interviewing the jingle man himself, Hakeem Kamal inspiring creative director🤩, it was our pleasure to have a creative and passionate conversation with such an inspiring person✨✨

During his interview and discussion at the Marketing+ panel, he described himself as a curious person.

What Makes a Good Story?✨In this part of our interview with Paul Smith, founder of SOSTAC®, he shares his knowledge on what truly makes a story stand out.✨ Stay tuned for the rest of the interview!