Diffusion Digital

Introducing Shannon Normoyle, one of our wonderful SEO Executives.

“When working with luxury brands, you have to approach SEO in a slightly different way, as their target market tends to be more niche and what works for targeting the masses isn’t always applicable.

Climbing the rankings in Google and increasing organic traffic is great, but if it’s not the right kind of traffic and conversions aren’t increasing in-line with this then ultimately the strategy isn’t working.

The world of SEO is changing faster than ever and staying on top of the changes and updates to search engine algorithms and guidelines can be difficult but ultimately it's one of the things I love about working in this field.

After avoiding SEO for the first part of my digital marketing career, I now couldn't imagine doing anything else.”

Are you looking to optimise your SEO strategy? Get in touch today to learn more about how we work.
https://diffusion.digital/services/seo-2/

We had the pleasure of working with the wonderful Breitling UK team, providing Influencer Marketing support and leadership, from 2020 - 2022.

Breitling UK is widely known as a luxury retailer of fine-crafted Swiss watches of ‘style, purpose and action’. They have also expanded into a successful jewellery line.

The brand appeals to men and women of action, purpose and style. With the new launch of women’s collection, they want to appeal to the growing base of luxury purchases inspired by social media.

Read the story of the launch of their first dedicated women’s collection below.
http://bit.ly/3Y08RTt

Our Senior Social Media Account Executive and TikTok Enthusiast, Leila Charteris, reveals all and tells us why the short-form, video-sharing app should be at the top of your social strategy...

We’ve all been sucked in by the app, spending countless hours scrolling through the authentic, funny and sometimes hard-hitting content that is produced. The number of views videos are getting has well surpassed the millions and with TikTok now doubling down on their e-commerce offering, now is as good a time as any to really utilise this powerful weapon.

With 40% of younger people turning to social media and, Gen Z set to become one of the primary spenders in the luxury industry by 2025, accounting for 20% of net luxury spending, now more than ever is important to get your TikTok social strategy right.

Read the full piece on our website.
http://bit.ly/3YWbU0j