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Hong Kong is evolving its traditional marketing strengths into the and social media platforms. Read more to discover why industry leaders predict the rapid rise in from Hong Kong marketers - http://ow.ly/fDzB30iKTZZ.

Marketing to a digital savvy audience - the customer is the hero [Sponsored Article]...

The Advertising Spending Projections 2018 survey, conducted by research firm Nielsen on behalf of the Hong Kong Advertisers Association, revealed 31% of advertisers are now gaining additional funding to support online marketing. 83% of respondents said they expected the effectiveness of to increase. Learn more: http://ow.ly/3ybV30iKSKQ.

The world’s most popular digital across PC, console and , according to SuperData Arcade (https://www.dsogaming.com/news/pc-gaming-market-saw-a-24-year-over-year-growth-in-january-2018/).

In Southeast Asia, ads reach intended targets at rates exceeding desktop ads, reports Nielson. Learn more about the accuracy of mobile ad targeting in the region - https://lnkd.in/grvE72P.

How accurate is mobile ad targeting? TOP OF THE CHARTS: Nielsen SEA report confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads.