Glas Lab

Wave hello to Rafael, A.K.A. "Boli"! 👋

Curiosity has always been his main driver and compass. You could say he’s the guy who sheds an interest in flipping burgers, almost as intensely as that for my "memistic" passion. A passion for well-curated memes, that is.

After graduating high school he pursued a law degree. Parallel to his suit and tie endeavors, he played the bass in a punk band...all covered in watercolor splatters. Logical guess, right? He tip-toed my way onto a hand fan of uncorrelated duties like telemarketing, tour guide, theater actor, intern, waiter, arranger, music producer, roadie, woodworker, mover, janitor...all for the sakes of discovery!

Today, he’s scaffolding towards research and development to help build our intellectual property and upcoming tech. So yeah. It's fair to say he’s somewhat curious. Curious about everything, for sure, but memes pique his interest.

Note from team: “Boli is a humble guy - so we shall mention for him that he and his band won not one, not two, but THREE Latin Grammys. Take that in the hips, Shakira.”

You know how the saying goes: money can't buy happiness, but it can buy ice cream. 🍦 And that is, basically, the same thing. Based Raw is all in on wellness. Conscious ingredients for a happier life are possible, even during snack time! 😋

Their recipes prove tasty can also be healthy. Our job was to seal that ideal in a playful, clean, and kind product package design. 🍦☺️