Outsource Fiji

𝐎𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐞 𝐅𝐢𝐣𝐢 𝐫𝐞𝐢𝐧𝐟𝐨𝐫𝐜𝐞𝐬 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐠𝐨𝐨𝐝 𝐠𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞, 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐚𝐧𝐭𝐢-𝐜𝐨𝐫𝐫𝐮𝐩𝐭𝐢𝐨𝐧 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬

Demonstrating its commitment to transparency, accountability, and ethical leadership, the Outsource Fiji Secretariat yesterday participated in an Anti-Corruption Awareness Session facilitated by the Fiji Independent Commission Against Corruption - FICAC.

The session was conducted by FICAC officer Ms Perina Manaseitava and attended by Outsource Fiji Executive Director Mr. Josefa Wivou, Manager Corporate Affairs Ms. Shivika Patel, and Marketing and Communications Consultant Mr. Pravin Narain.

As Fiji's outsourcing and business process management industry continues to grow and attract international clients, the Secretariat recognised the importance of strengthening governance practices and maintaining the highest standards of integrity in its operations.
The awareness session provided participants with a comprehensive understanding of corruption-related offences, including bribery, abuse of office, conflicts of interest, fraud, solicitation, official corruption, and other unethical practices that can undermine organisational credibility and public trust. The training also examined the legal consequences and penalties associated with
such offences under Fiji's legislative framework.

Participants explored practical workplace scenarios and discussed strategies for identifying, preventing, and reporting corrupt behaviour while maintaining impartiality, professionalism, and accountability in the workplace.

The session further highlighted the importance of organisational policies, internal controls, and ethical safeguards that protect both employees and institutions from corruption risks. Discussions focused on how individuals can remain vigilant and uphold integrity while carrying out their professional responsibilities.
Speaking following the session, Outsource Fiji Executive Director

Mr. Josefa Wivou said integrity remains fundamental to the organisation's mission and leadership role within the industry.

"The strength of any organisation is not measured solely by its achievements, but by the values that guide its decisions. At Outsource Fiji, we recognise that integrity, transparency, and accountability are the cornerstones of sustainable growth and credible leadership,” Mr Wivou said.

"As the national industry body representing Fiji's outsourcing and business process management sector, we have a responsibility to set the benchmark for ethical conduct. We expect the highest standards from ourselves because our members, stakeholders, and partners place their trust in us. Sessions such as these ensure that we continue to uphold that trust and lead with purpose, professionalism, and integrity."

Manager Corporate Affairs Ms. Shivika Patel said the training reinforced the importance of embedding ethical behaviour across all levels of an organisation.

"Reputation is one of the most valuable assets any organisation possesses, and reputation is built through consistent ethical behaviour. This training reinforced the importance of making principled decisions, even in situations where the right course of action may not always be the easiest one."

"As professionals entrusted with representing our members and engaging with key stakeholders, we must hold ourselves to a standard that reflects the values of transparency, fairness, and accountability. The knowledge shared by FICAC provides a strong foundation for strengthening those standards and ensuring that integrity remains embedded in our organisational culture."

Marketing and Communications Consultant Mr. Pravin Narain said strong governance and ethical awareness are increasingly important in maintaining Fiji's reputation as a trusted outsourcing destination.

"In today's environment, where public trust is increasingly difficult to earn and easy to lose, integrity has become one of the most important strategic assets an organisation can possess. Ethical leadership is no longer simply a compliance requirement, but it is a competitive advantage."

"The outsourcing industry is built on confidence, trust, and long-term partnerships. Clients choose destinations where governance is strong, institutions are credible, and organisations operate with transparency. This awareness session reinforces Outsource Fiji's commitment to ensuring that our actions reflect the standards we promote and the reputation we want Fiji's outsourcing industry to be known for globally."

"By investing in governance and ethical awareness, we are not only protecting our organisation but also contributing to the credibility, maturity, and international competitiveness of Fiji's outsourcing sector. That is a responsibility we take very seriously."

Outsource Fiji thanked FICAC and facilitator Ms Manaseitava for delivering the session and sharing valuable insights that will assist the Secretariat in further strengthening its governance framework and ethical culture.

The organisation noted that as Fiji continues to position itself as a competitive and trusted outsourcing destination, strong governance, transparency, and accountability will remain critical pillars in building investor confidence, strengthening stakeholder trust, and supporting the long-term growth of the industry.
Outsource Fiji continues to demonstrate its commitment to organisational excellence and to fostering a culture of integrity that supports the sustainable development of Fiji's outsourcing and business process management sector.

Ends

𝐅𝐢𝐣𝐢 𝐫𝐚𝐧𝐤𝐞𝐝 𝐚𝐦𝐨𝐧𝐠 𝐠𝐥𝐨𝐛𝐚𝐥 𝐭𝐨𝐩 𝟓 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐎𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠

Fiji has achieved a major international milestone after being ranked among the world’s top five most favoured offshore customer experience (CX) delivery destinations in the newly released 2025 CX Technology and Global Services Survey.

Published by Ryan Strategic Advisory, the global survey gathered insights from 815 enterprise customer management decision-makers across 12 major demand markets spanning North America, Western Europe and Asia-Pacific. The findings highlight Fiji’s growing reputation as a trusted, resilient and people-focused outsourcing destination in an increasingly competitive global industry.

The survey assessed approximately 40 offshore and nearshore destinations using a favourability scale of one to six, with respondents evaluating each market based on its attractiveness for customer experience and contact centre delivery services.
India retained its position as the world’s most favoured offshore CX delivery destination in 2025, followed by the Philippines in second place, while Poland and South Africa shared third position. Fiji emerged strongly to secure its place among the global top five offshore customer experience destinations.

According to the survey findings, Fiji was ranked as the most favoured offshore destination among respondents in New Zealand and Singapore, while also recording strong favourability scores across the wider Asia-Pacific region, North America and the United Kingdom.

Outsource Fiji Executive Director Josefa Wivou described the recognition as a significant achievement for Fiji’s outsourcing industry and the wider national economy.

“This recognition is a proud moment not only for Outsource Fiji, but for the entire country. Fiji being ranked among the world’s top five most favoured offshore customer experience destinations reflects years of hard work, resilience and commitment from our industry stakeholders, government partners and the thousands of Fijians working across the outsourcing sector every day,” Mr Wivou said.

“What makes this achievement especially meaningful is that it comes directly from global enterprise decision-makers who are actively shaping the future of customer management and business services worldwide. Their confidence in Fiji demonstrates that we are no longer viewed as an emerging option, but as a credible, trusted and competitive outsourcing destination on the global stage.”

The report noted that Fiji has steadily climbed the global rankings over the past two years, with industry analysts attributing the country’s rise to its service quality, English-language capability, cultural alignment with key markets, stable operating environment and expanding CX sector.

Mr Wivou said Fiji’s growing international reputation reflects the country’s unique strengths in delivering people-centred customer management services.

“Fiji’s rise into the global top five reflects the unique strengths that our country brings to the outsourcing industry. We have a highly capable and adaptable workforce, strong English communication skills, cultural alignment with key international markets and a people-first service culture that continues to distinguish Fiji globally,” he said.

“At a time when organisations are seeking stable, resilient and high-quality delivery locations, Fiji is increasingly being recognised as a destination that offers both operational excellence and genuine human connection in customer experience delivery.”
The survey further highlighted that global outsourcing decisions are increasingly being shaped by operational resilience, workforce capability, infrastructure stability and business continuity as organisations navigate geopolitical uncertainty, climate-related risks and rapid technological transformation.

Mr Wivou said the achievement also signals broader opportunities for growth and investment within Fiji’s outsourcing industry.
“This milestone is encouraging, but for us it is also a reminder that there is still significant opportunity ahead. Outsource Fiji remains committed to working closely with industry members, government, training institutions and international partners to continue building a sustainable, future-ready outsourcing ecosystem for Fiji,” he said.
“As global customer experience models continue to evolve through technology, AI and changing client expectations, Fiji is well-positioned to grow into higher-value services while maintaining the warmth, professionalism and quality service standards that we are
“Our focus now is to build on this momentum, create more meaningful employment opportunities for Fijians and continue strengthening Fiji’s position as the nearshoring destination of choice in the Pacific.”

The other countries recognised for strong regional performance in the 2025 survey included Malaysia, Mexico, Guyana, Jamaica, Colombia, Morocco, Tunisia, Senegal and Madagascar.

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𝐎𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐞 𝐅𝐢𝐣𝐢 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧 𝐒𝐲𝐦𝐩𝐨𝐬𝐢𝐮𝐦 𝐚𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬

Outsource Fiji recently represented Fiji at the Contact Centre Symposium Symposium held at the Rydges Resort Hunter Valley in Australia, as part of its ongoing efforts to promote Fiji as a trusted, competitive and people-focused outsourcing destination for the Australian and New Zealand markets.

The delegation was led by Outsource Fiji Executive Director, Mr Josefa Wivou, and included Manager Corporate Affairs, Ms Shivika Patel, and Marketing and Communications Consultant,
Mr Pravin Narain.

The symposium brought together customer experience leaders, contact centre operators, outsourcing specialists, business executives, technology providers and industry decision
makers from across the region.

The event provided an important platform for Outsource Fiji to engage directly with potential clients, partners and stakeholders exploring customer support, back-office, digital and shared
services solutions.

Outsource Fiji Executive Director, Mr Josefa Wivou, said the organisation’s participation reflected Fiji’s growing recognition as an emerging outsourcing hub in the Pacific.

“This symposium was more than just an event for us. It was an opportunity to take Fiji’s outsourcing industry directly to the people and organisations shaping the future of customer experience in our region,” Mr Wivou said.

“Fiji has a strong and compelling value proposition. We have a skilled English-speaking workforce, strong cultural alignment with Australia and New Zealand, a service culture built on warmth and empathy, and a growing base of capable outsourcing providers already delivering quality services to international clients.”
Mr Wivou said Fiji’s outsourcing sector had evolved beyond being viewed solely as a contact centre destination, with local providers now delivering a wider range of services including customer experience support, back-office processing, finance and accounting, human resources support, IT-enabled services, data processing, digital support and other specialised
business functions.

“The global outsourcing industry is changing. Companies are no longer looking only for cost savings. They are looking for trusted partners who can deliver quality, agility, business continuity and genuine customer care. Fiji is well positioned to meet these expectations,” he said.
“Our goal was to demonstrate that Fiji is not only a beautiful tourism destination, but also a serious business destination with the talent, infrastructure and commitment needed to support
international companies.”

During the official visit to Australia, Outsource Fiji also undertook a series of business-to business (B2B) engagements with potential clients, industry leaders and strategic partners.

“We viewed these business-to-business engagements as an important opportunity to build genuine relationships and hold meaningful conversations with organisations looking for
reliable outsourcing partners,” Mr Wivou said.

“It was important for us to sit at the table with potential clients and business leaders, understand their operational needs, and demonstrate how Fiji can deliver value through quality service,
skilled talent and strong customer engagement capabilities.”
“Beyond promoting Fiji, these discussions also allowed us to better understand global industry trends, changing customer expectations and the areas where Fiji can continue strengthening its competitiveness. Every conversation created an opportunity for collaboration, investment and long-term growth for our outsourcing sector.”

Outsource Fiji continues to work closely with its members, government partners, industry stakeholders and international networks to grow the sector and position Fiji as a preferred
outsourcing destination in the Pacific.

The organisation remains committed to supporting industry development, strengthening Fiji’s global competitiveness and creating sustainable opportunities for Fijians through the
continued growth of the outsourcing industry.

The Contact Centre Symposium was held from May 12 to 13 at the Rydges Resort in Hunter Valley.