CUUB studio

In this episode, we keep the AI conversation going — but this time, we look at it from the business side.
AI is not only changing how we work.
It is changing what partners may expect from the work.

Faster timelines. Smarter processes. New skills. New standards.

So here, we talk about whether AI can become a studio’s competitive advantage — and what the archviz artist role might look like five years from now.

The tools are changing.
The value of good taste is not.

This is not a new project in our archive.

CUUB Studio created the visuals for The Wilds Merri Creek some time ago, but we still wanted to share it — because some work stays relevant not only because of how it looks, but because of what it stands for.

The Wilds is not just a beautiful residential development. It is a project built around real, lasting value: connection to nature, responsible design, carbon-neutral living, community, privacy and a more thoughtful relationship between architecture and landscape. And we proud to be a part of it.

Developer:
Architecture:
Landscape Design:
Creative content:

2100 North Bayshore Drive, Miami

Views are not an afterthought here - they are the starting point.
Set in Edgewater, one of Miami’s most visually charged waterfront districts, 2100 North Bayshore Drive was conceived as a mixed-use landmark shaped directly by its context: the ocean, the skyline, the movement of the city, and the way people experience arrival.

Designed by .arrieta, the tower’s primary façade is rotated 40 degrees toward the southeast - a precise move that maximizes direct ocean views for guests and residents, while giving the building its distinctive triangular geometry. At ground level, the project makes another important decision: instead of a conventional parking podium, the design introduces a public plaza where two streets meet. This creates a more generous arrival experience, opens a visual connection toward the water, and gives the neighborhood a more human-scaled edge.

For CUUB Studio, this is where visual content starts to carry strategic weight. Strong visuals makes the architecture readable: the turn of the tower, the pull of the ocean, the openness of the plaza, and the important value built into every design decision.

For a project of this scale - 50 stories, 540 units, and more than 650,000 sq ft - content becomes more than a presentation tool. It helps create alignment, build confidence, and support better decision-making.
Because a landmark is never defined by height alone. It is defined by how intelligently it belongs to its place.

Architecture: .arrieta
Creative content:

At CUUB, the work carries the fingerprints of the people who make it.

Our Kate Myronova was recently featured in Clear Sky’s Wonder Edition — a newsletter by our partners and friends at that explores creativity, joy, and what keeps people going.

She spoke about living and working in Ukraine, finding balance through sport, ceramics, cooking, and the people and places that keep her grounded.

An honest and quietly moving read from someone who brings that same depth to every project she leads. Swipe to read a few of her thoughts.