Cowboy

Cowboy was the ultimate accessory during Paris Fashion Week.⁠
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We enjoyed seeing some of our most admired riders who are photographers, stylists, and creatives using their bikes to travel between shows and events.⁠
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Not only is it more efficient than being stuck in traffic, but riding the Cowboy also costs less per ride than taking the metro, and its design is guaranteed to catch everyone's attention.⁠
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Photo credits: and

Announcement: We're at the London Design Festival this week with .design and .mattersdesign as part of their exhibition in the iconic Oxo Tower building.⁠
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Following the year's theme, Nothing Happens if Nothing Happens, Isola is gathering design professionals committed to the mission of using design to promote circularity, innovation, and craftsmanship.⁠
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On display will be Cruiser, the BCORP-certified, connected electric bike that thinks for itself.⁠
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On Thursday 21st September, 5 pm - 8 pm we will be co-hosting an event where there is a chance to meet our Design Director, Richard Bone, and some of the Cowboy team in person. ⁠
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The projects selected for Isola’s participation in London Design Festival will follow the key elements of a circular design approach: using regenerative resources, reducing carbon emissions, and repurposing waste materials. A curatorial choice perfectly aligned with Material Matters’ vision, a cross-media platform aimed at designers, architects, manufacturers and makers investigating the importance of material intelligence and how the materials we use will shape our lives over the coming decades.⁠
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RSVP via the link in bio.

A first look behind the scenes at our latest project - launching on Monday.⁠
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Bringing this new campaign to life with our existing rider community was such a connective and unique experience. It was a joy to have them start this exciting journey with us.⁠
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Stay tuned for the big reveal in just two days.

Along with our Cowboy brand stores based in Berlin, Brussels, and Paris at Le Bon Marché, we have over 80 independent bike retailers across who offer test rides, maintenance, and purchase of Cowboy bikes.⁠
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You can locate a store near you via our website.

Step through to the Lavender colorway this summer. The upright, open position of the ST frame is designed with every cyclist in mind. You’ll have easy access to the integrated cockpit to dock your phone at the head of the frame.