The Direct Response Marketers

🚨There is one thing you should do as a business owner to scale your business FAST…

And if you do it right…

You could get more customers than what you could ever imagine.

And I don’t say that lightly…

See, this is exactly what I do to help my clients to grow their businesses FAST…

But first, let me tell you what is NOT.

This is not about writing blog posts…

This is not about posting on social media…

This is not about running a giveaway…

This is not about using social media influencers to promote your product…

This is not about getting referrals or networking...

While those things are valuable and can provide you a sustainable business...

They’re not what can provide you the level of scalability to grow your company FAST and BIG.

The reason?

They’re extremely difficult to scale.

See, you don’t have control over how many people will search for one of your posts on a search engine…

You don’t control how many people will see your post on a social media influencer’s account…

You’ve got the point.

This is why the main way I go about customer acquisition is by using paid cold traffic.

See, when you’re able to turn paid cold traffic into customers and sales...

First, you bring consistency and stability for your business to thrive.

Second, it’s a source that you can scale by putting more budget.

It’s like you keep on pouring gasoline into a fire that makes the fire grow bigger.

So how do you do that?

Well, one of the first things you should do is to determine how much you can invest to acquire a new customer.

More about what’s the number you should use in a second...

But before, let me share something important.

So pay attention to this…

Because if you don’t know how much you’re willing to invest to acquire a new customer…

You can easily go broke.

See, this is why you have some companies that are able to acquire customers but that go broke because their cost per acquisition is way too high…

So what’s the number you should use to start?

Well, you have some nuances based on your business model but your average order value is a good place to start.

Let me put it in a simple way…

Are you able to invest a dollar, recoup that dollar and plus a new customer?

If the answer is yes, you’re way ahead than most businesses.

This is known as acquiring customers at breakeven point.

And as you probably notice…

I use the word “invest”.

There is a good reason why...

As a business owner, you should start to see a new customer as an asset.

An asset that will grow over time (different topic for a different day).

And if you’re able to acquire customers at breakeven and grow the value of those customers over time…

Sky will be your limit...

Jean-Michel