Terres Rouges

Terres Rouges x ,
September 2024,
Rebirth of a national sanctuary

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Another point of view from X

To mark the opening of the coffee house´s new flagship store on the world’s most beautiful avenue.

In September 2023, the International Luxury Group, , highlighted a new turning point for , headed by , the new talent and face of the Italian Haute Couture house.

The Terres Rouges agency is proud to take part in the evolution by installing a canvas on rue de Castiglione in the 1st arrondissement,next to Place Vendome. The scenography was imagined to represent, "a new era" for Gucci.

The new spring/summer 2024 collection, entitled "It's a story of life", caused a sensation at Milan Fashion Week, when Artistic Director Sabato de Sarno said he wanted "people to fall in love with Gucci again...".

supports transformations and would like to thank for trusting us for this project of character.

Do you think the gamble paid off?

June 2023 - Plaza Athénée by Terres Rouges

For Fashion Week in June 2023, Terres Rouges designed a catwalk suspended from the façade of the Paris Palace on Avenue Montaigne.

The red tones and metal silhouettes scrolling along the façade lend a touch of creativity and boldness to this Haussmann-style building, while recalling the iconic colors of the Plaza Athénée, celebrating the hotel's historic relationship with French haute couture. 👠

We're delighted to once again, be working on a project for a luxury establishment, and we'd like to sincerely thank the Plaza Athénée for the trust they've placed in us throughout this collaboration.

Many thanks also to our Terres Rouges teams, who responded boldly to the technical challenges of this project.