Hubgen

99% of digital marketers do not give their campaigns enough time to mature.

Linkedin = 3 months
Facebook = 1 month
Google = 2 weeks

Don't underestimate the ability for algorithms to learn.

What's the most powerful way to improve your lead generation performance?

Tracking.

Being able to capture, store and report on how each new customer found you will allow you to analyse the best peforming campaigns, ads, times of day, landing pages, split tests, call-to-actions, and so much more.

Without this you're effectively navigating your way in the dark.

It's a simple as ensuring every link you promote, whether it be through Facebook, Google or customer emails, contains a standardised set of tracking parameters.

Leave a comment below if you'd like to receive the tracking template we use for our own campaigns.

So you’re ready to recruit your first digital marketing specialist?

Here's the ultimate guide to preparing for their arrival:

https://www.hubgen.co.uk/knowledge-base/team-building/everything-you-need-to-know-before-making-your-first-digital-marketing-hire/?utm_source=fp-page-post

Having poured time and energy into your digital campaigns, more than 60% of the leads generated are actually fake.

And that’s a big problem—because your analytics still count it (and you’ve already paid for the traffic).

But on the optimistic side: it doesn’t have to stay that way.

In our experience, you can cut that figure down to 10-15%—without any hopeful wishing. Here are our 5 tips to getting your forms accurately filled:

▶) Never overpromise.

▶) Be clear on the next steps.

▶) Don’t ask for more than 3-4 pieces of personal information.

▶) Use a multi-step form to split it into sections.

▶) Real-time validate emails & phone numbers.

With these steps, you can dramatically cut the rubbish from your form data—making way for that golden ROI.