Exceed - PPC Agency

PPC Industry Update! 📰
 
Google has announced the introduction of AI Max. 
After debuting last year, AI Max is now stepping in place of Dynamic Search Ads to offer smarter, more advanced targeting, reporting, and creatives.
 
Now what does this mean? 🤔
🔹Targeting is based on landing pages, assets, and real-time intent signals rather than just landing pages.
🔹Deeper insights into asset and search term reports.
🔹Creatives are based on existing ads and web content to tailor assets to user queries.
 
These are just a few of the advanced features that AI Max brings to the industry; we are excited to see the change, and the opportunities it'll open up.
 
Let us know your opinions, we'd love to hear!👇
 

Double Serving Ads Enabled This Month

Since April 14th, all Google search ads are capable of showing multiple times on the same page. This huge update to Google’s Unfair Advantage Policy is the result of months of testing. And now the possibility has been rolled out to all advertisers.

What does this mean for advertisers? Well...it likely means that those who currently dominate their space will see a huge boost in performance. Unfortunately, for those struggling to show on page 1, you’re about to find life even harder. What can you do about that? You already know the simplistic answer...spend more money.

Google, of course, benefits from heated competition vying for that top spot, with a resulting inflation of everyone’s CPCs. And the biggest spending advertisers are rewarded with more ad real estate than ever before. But what digital gymnastics have Google done to pull this off?

Essentially, they have redefined ad positions. Ads above organic results are defined as their own contained ad space, separated from ads in other locations. This means you can serve a search ad at the top and bottom of the search results on the same page.

From a user’s perspective, looking for the most relevant results, does having duplicated listings provide a positive experience? Perhaps not. From an advertiser’s perspective, seeing CPCs inflate and performance monopolised by a handful of businesses, does this provide a positive experience? Maybe not. One thing that is clear, is that it’s more important than ever before to have the perfect strategy in place to avoid falling behind and pouring your resources down the digital drain.

Tips for eCommerce Success in 2025

🚀 Want to crush your advertising goals this year? Here’s what’s trending:

1️⃣ AI-Powered Campaigns: Leverage AI for personalised ads and better ROAS. Google Ads’ Performance Max and Facebooks Advantage+ are game-changers!

2️⃣ Video Ads Dominate: Short-form videos drive conversions. Showcase your products in action!

3️⃣ First-Party Data: Build stronger customer relationships with tailored messaging powered by your own data—no more relying on those pesky cookies

4️⃣ Sustainable Shopping: Highlight your sustainable practices in your ads!

5️⃣ Omnichannel Approach: Seamlessly connect Google and Meta as well as TikTok, and Pinterest campaigns to capture shoppers wherever they browse.

💡 Ready to revamp your PPC strategy? Let’s talk!

🚨 Exciting News! 🚨

We’re thrilled to welcome Dylan Kowalczyk to the team as our new Paid Media Manager! 🎉
Dylan is a coffee connoisseur ☕, husky walker extraordinaire 🐾, and a Jigsaw puzzle pro 🧩. When he’s not optimising campaigns, you’ll probably find him cheering on Manchester United . Although his Wordle game leaves a lot to be desired

Welcome aboard, Dylan! Let’s make magic happen