Affinity

Affinity

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We’re a people-first design consultancy. Branding. Digital design. Spatial design. Culture change

Photos from Affinity's post 08/11/2024

We’re loving the Wicked x collaboration for the St Pancras Christmas Tree this year 😊 Some real craft, fun and creativity has gone into it. Well done to all involved.

20/03/2024

Happy New Year! Yes, you read it right!

We’ve been thinking for some time that our team would benefit from celebrating New Year at the start of Spring rather than January 1st...

And, even for those who want to stick to that or another date, we still feel Spring Equinox needs more of a celebration than most people give it.

Here’s why:

> On the Spring equinox day, every location on the planet experiences an equal amount of time in the light and in the darkness. It’s a momentous day!

> Many people, in the Northern Hemisphere, find January a bit bleak and are still in a post-festive hibernation state.

> The harshness of Winter slows us down and, for our mental and physical wellbeing, we should try to live in time with the rhythms of nature.

> Nature springs into life across the whole of the Northern hemisphere.

> In many traditional cultures, and in some present-day cultures, new year began and still begins at this time.

> Even the financial year of most businesses ends and starts again at this time of year.

Who else thinks it would make a better New Year? And who disagrees?

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