APG

www.apg.org.uk APG is the home for Planners and Strategists. We believe in the power of strategy to solve business problems and transform brands and the importance of equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.

What makes a brilliant brief and briefing? | Martin Beverley | APG | Planning & Strategy | London Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.

Problem solving and having insightful questions | Alaina Crystal | APG | Planning & Strategy | London When was the last time you heard a really insightful question? (And no, I don’t believe ^^^ is one). Since planning’s inception, we’ve been challenging...