Paddock Magazine

Our Story

The pinnacle of global motorsport; the FIA Formula 1 World Championship is worth over US$4bn in generated revenue each year. It is for this reason alone that Formula 1 is renowned as the only true annual global sports sponsorship platform. With the sport actively pursuing the rapidly expanding markets of China, Abu Dhabi, Vietnam, USA, Mexico and Russia, Formula 1 can boast the involvement of more than 300 world-class companies exploiting the championship’s marketing potential.

For more than 10 years, Paddock Magazine has served as the authoritative voice in the motorsports industry. Paddock Magazine is the only business and lifestyle magazine in Formula 1. Now in its tenth year of publication, Paddock Magazine brings a sharper focus on the business of Formula 1 as the sport faces one of its most dramatic years. The Paddock will guide readers through the twisting and turning investment routes in Formula 1, whilst comparing the sport to those of its rivals.

Influencers and opinion leaders look to The Paddock to discover the best products, services and experiences through both editorial and advertising, offered to the high-end community. Paddock Magazine’s influence and leadership shine even further in signature issues such as 100 Most Powerful People in Formula 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.