PPC-Profits

Measure & Optimize for Offline Sales with AdWords Conversion Import

Potential buyers have increasingly turned to the web as the first step in their purchase decisions. So for years, digital marketers in insurance, auto sales, and other high consideration industries have been using AdWords to build awareness and generate leads. These leads have been handed to sales reps, who then help customers complete the purchase process.

In AdWords, you’ve been able to see which keywords lead to higher or lower lead volumes, and to optimize for a cost per lead goal. But there's been no easy way to measure and optimize in AdWords for events that happen beyond the website, like a customer order taken over the phone by your sales team.

The new AdWords conversion import feature can help you measure and optimize for the complete end-to-end purchase process. Now you can upload your offline conversion events into AdWords and see how clicks on your ads led to sales made in the offline world such as over the phone or via a sales rep.

Google Adwords PPC Campaign Management Approach & Methodology
https://www.youtube.com/watch?v=HNo3BC50spE

Google Adwords PPC Campaign Management Approach & Methodology http://www.jellyfish.co.uk/agency/blog/how-we-approach-ppc/ Creating successful paid search campaigns is an art. It takes creativity to compose compelling ad...