HemingwayDesign

We’ve been working with .marque and on a wayfinding strategy for Cleethorpes to deliver welcoming signage that:

• Helps visitors understand what Cleethorpes offers and navigate confidently
• Encourages exploration beyond the seafront - into the town centre to discover independent shops and cafés, the North Promenade, and to the quieter coastal areas and nature reserve to the south
• Reflects local character and strengthens Cleethorpes’ identity

The visual approach creates a coherent language inspired by the coastal setting, heritage, and natural environment, emphasising the SSSI nature reserve. The colour palette draws from classic tourism posters and coastal hues, designed to adapt across key areas: Promenades, Town Centre, and Nature Reserve. A consistent duotone photo filter harmonises imagery with the palette.

We positioned Derby Market Hall as a social, cultural and commercial hub that blends the best of Derbyshire’s producers and makers, with a global street-food offer, and flexible spaces for events, learning and enterprise.

A core principle was the “Happy Mix”: a curated balance of traditional traders, sustainable businesses and progressive start-ups.

The Market Hall was defined not simply as a place to buy goods, but as a meeting place, a launchpad for new businesses, and a catalyst for city-centre renewal.

The brand was designed to both contrast with and complement the heritage architecture. Rather than replicate Victorian aesthetics, the identity embraces a playful, vibrant tone reflecting the energy of street food, social interaction and creative enterprise.

The tone of voice is conversational, optimistic, and community-focused, balancing credibility with approachability.