The PPC Machine

LinkedIn is a social media channel that focusses on professional networking. It boasts over 500 million members worldwide.

There are two good reasons why financial advisers and mortgage brokers should be making use of LinkedIn.

Firstly, it allows you to make connections with other professional who may be able to refer business to you - such as accountants, solicitors, estate agents, will-writers, architects, etc.

Secondly, if you want to target potential clients who work in a particular profession then LinkedIn makes it easy for you to find them.

Want to advertise your services to IT consultants who live in Birmingham and are aged in their 30s? LinkedIn's advertising platform will let you do it.

I know an IFA often says that the best people to introduce him to are those who have just got married, died, or won the lottery!

These big moments in our lives, along with things like getting a new job or having a child, are often the times when our financial situation can most benefit from a professional review.

There are a number of ways you could try to market your services to new parents, newly weds, etc. But one of the most powerful methods for this is Facebook Ads.

Because Facebook knows so much about people's lives, it can give you the option to show adverts only to people who have recently got engaged, become a parent, etc.

The list of options is pretty long and, if used correctly, it can help you promote your services to those people who are most likely to be at a point in their lives where they need to speak to you.